Assessment Taco bell 1
1.
Habitual
Limited
Extended
2.
Internal Influences:
Age
Age of a consumer is a key distinctive factor when having an influence on consumer buying behaviour. Generally consumers purchase disparate things when they are at separate stages of their cycle. Consumer’s preference change with life cycle as it also changes. Generally younger people don’t buy or consume alike products as more elderly people. For instance people from the age of 16-26 eat fast food is because it is convenient and quick for their liking, this could because they have busy lifestyles, so rather than cooking they will go out and have something to eat.
Income levels
Income is a main starting point of buying power. Consumers have purchasing patterns …show more content…
Personality can largely have an influence on the purchasing behaviour of people with dissimilar characteristics. People don’t generally buy food because they want to satisfy their needs, they equally look for consistency in food, and also that conveys a strong image.
Motivation
Motivation is an internal factor where it influences consumer buying. Motivation is need and a want that drives someone to act for a purpose which will satisfy its needs. When eating fast food, every individual has different needs, such as one will eat to please its needs. A person will eat to fill them up because it is a need whereas another will eat to please them by craving something they want. Usually a new fast food outlet is often first looked upon by consumers that are internally willing and motivated.
External Influences:
Perception of external factors is crucial to influence customer buying decisions.
Cultural …show more content…
People in the group whom have a powerful effect on ones point of views, significance and the way they behave towards being indirect or direct. For example, some fast food places have different athletes or stars as their spokesperson, and these constitute what people would preferably like to be as.
Family and Household
Family members can strongly influence the buying behaviour of one. Most of foods that you buy and don’t generally buy has an effect on what your parents also buy and don’t generally buy.
Popular culture
When it comes to popular culture people look at society when trying out products, they generally wouldn’t go out themselves unless someone has told them about it. In the interviews, some said they would not take someone else’s word on a particular product they did not like, as others said they would try it first then take someone advice once they have tried the product.
3.
Target markets:
Target audience should be young men and woman who not really care about being health conscious, and that they enjoy cheap meals also open till late. The chosen target market can be affected greatly by having low prices that everyone can afford with additional
1.
Habitual
Limited
Extended
2.
Internal Influences:
Age
Age of a consumer is a key distinctive factor when having an influence on consumer buying behaviour. Generally consumers purchase disparate things when they are at separate stages of their cycle. Consumer’s preference change with life cycle as it also changes. Generally younger people don’t buy or consume alike products as more elderly people. For instance people from the age of 16-26 eat fast food is because it is convenient and quick for their liking, this could because they have busy lifestyles, so rather than cooking they will go out and have something to eat.
Income levels
Income is a main starting point of buying power. Consumers have purchasing patterns …show more content…
Personality can largely have an influence on the purchasing behaviour of people with dissimilar characteristics. People don’t generally buy food because they want to satisfy their needs, they equally look for consistency in food, and also that conveys a strong image.
Motivation
Motivation is an internal factor where it influences consumer buying. Motivation is need and a want that drives someone to act for a purpose which will satisfy its needs. When eating fast food, every individual has different needs, such as one will eat to please its needs. A person will eat to fill them up because it is a need whereas another will eat to please them by craving something they want. Usually a new fast food outlet is often first looked upon by consumers that are internally willing and motivated.
External Influences:
Perception of external factors is crucial to influence customer buying decisions.
Cultural …show more content…
People in the group whom have a powerful effect on ones point of views, significance and the way they behave towards being indirect or direct. For example, some fast food places have different athletes or stars as their spokesperson, and these constitute what people would preferably like to be as.
Family and Household
Family members can strongly influence the buying behaviour of one. Most of foods that you buy and don’t generally buy has an effect on what your parents also buy and don’t generally buy.
Popular culture
When it comes to popular culture people look at society when trying out products, they generally wouldn’t go out themselves unless someone has told them about it. In the interviews, some said they would not take someone else’s word on a particular product they did not like, as others said they would try it first then take someone advice once they have tried the product.
3.
Target markets:
Target audience should be young men and woman who not really care about being health conscious, and that they enjoy cheap meals also open till late. The chosen target market can be affected greatly by having low prices that everyone can afford with additional