How Do Advertisers Persuade Children

Improved Essays
Advertisers convince kids into wanting their products in many different ways. Advertisers use ads to get kids to beg their parents for the items, until they are bought. To accomplish kids wanting their product, advertisers advertise toward kids, use ad techniques, and use many cartoons.
To begin, advertisers advertise certain ads mainly toward kids. Children are exposed to around 40,000 commercials a year, almost 109 daily. The advertisers strive to show ads to kids, under the age of 8 to see the advertisements and beg their parents for it. Companies know that kids can’t always comprehend whether something is being truthful or not.They want kids of the ages under 8 to see them because it's proven that they cannot comprehend whether something is true or not, making everything they say seem true, even
…show more content…
The leading technique for children is the repetition technique, this is when something is shown multiple time. This works so well because the kids see the things many times then get it stuck in their mind, thinking of the ways they can play with or do with the product and the possibilities that come with it. The next-best is the testimonial advertisements. These work so well because when the children are under the age of 8 they cannot comprehend that things aren’t factual, they take what is “said” and want it for that reason, testimonial ads work so well because it shows what people say about the product, and children take this information and use it assuming it is actually that way, for example someone says the product is “the best they have ever had” they take it and think it is really good unknowing of what it consists of. Lastly, the advertising companies use cartoons with simple ads and it gives kids a big part about whatever is shown to remember. The cartoons give something extra for the kids to remember instead of them just remembering the

Related Documents

  • Improved Essays

    Neha Dewan, writer of “Advertisers use kids to sway big decisions” stated the main reason why people choose kids because "featuring children helps companies get rid of boring and cliché methods, especially when the product carries a serious image," says Pradeep Bakshi, chief operating officer of Voltas, which has been using children in its advertisements for 5-6 years now” (web). It is certain that people focus more to children ads than older people ads because children ads draws the audience in to their precious looks versus boring ads that older people…

    • 789 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    In addition, The “Facts About Marketing to Children” survey says that half of the children they surveyed said that buying a certain product makes them feel better about themselves. This feeling they get will most likely persuade them to make more purchases. Finally, advertisers aim their ads at youth because youth has great spending…

    • 682 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Tween In The Media

    • 1685 Words
    • 7 Pages

    Companies believe that spending that little extra money to capture a pre-teens attention is well worth it. Stated in, “Tweens’ Knowledge of Marketing Tactics Skeptical Beyond Their Years”, “Estimates suggested that marketers spend more than $17 billion in their attempts to influence more than $150 billion in annual spending attributable to children and preteen” (Freeman & Shapiro, 2014, p. 2). Companies are spending more money towards the pre-teen age group on advertisement because they know that tweens are more vulnerable to spend their money on the products. Tweens are in the age group where they want to go to the mall with their friends and hang out and when they go to the mall they are going to be tempted to buy something they like. If the tweens saw the product on the television and try it out, they may come to realize that they actually do enjoy the product, so they decide to buy but the company’s…

    • 1685 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    Eric Schlosser's short story “Kid Kustomers” is about how big companies are able to persuade children to like their product by advertising it with things they adore and use on the daily. Kids have always been an easy target to manipulate whether it's from clothing stores or restaurant chains. During the 1980’s is when kid advertising blew up and is actually known as, “the decade of the child consumer”. Schlosser states how working parents felt guilty from not being able to spend more time with their kids and would often buy them items they wanted to buy their happiness. Childrens nagging has been known to be able to make parents feel annoyed with their child and to make them be quiet is to get what they have been asking for.…

    • 1079 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    “In the US, the average child watches an estimated 16,000 television commercials a year. And, while US children are among the world’s most avid consumers of advertising, the effect of television on children is a concern for parents across the globe” (Watson, 2017). Advertising is hard to avoid it is everywhere for a child to be exposed to. Advertising in schools and to children in general raises ethical issues. How far will companies go to exploit children or even consider advertising their brand at a place where children are sent to get educated?…

    • 480 Words
    • 2 Pages
    Improved Essays
  • Decent Essays

    Kids are affected by the advertisements they are exposed to. The reason I say this is because of all the research I have done. On certain websites advertisements can have little rewards. In “Marketing To Kids Gets More Savvy” there is a quote stating,”While on the Webkinz site, Sweet recently clicked once a day for seven days… each day she clicked it and answered three questions, she earned a virtual lime-green dresser and a bulletin board for her Webkinz.” From the website creator's point of view, I can see this being a great idea.…

    • 311 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    This is shown in the documentary “Consuming Kids: The commercialization of kids” (2001) produced by The Media Education Foundation. The film focuses on “the explosive growth of child marketing in the wake of deregulation”, demonstrating this way how media has been using specific techniques to attract one of the most profitable consumers; throughout the time. It…

    • 964 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Stereotypes In Schools

    • 388 Words
    • 2 Pages

    The average American child sees over 100 advertisements a day, as the American Psychological Association claims. It seems like an outrageous quantity, but it is quite true if thought about. A child sees advertisements on television, computers, cell phones and sometimes even in the classroom or in schools, the only place that they are supposed to be free from the outside world. Advertisers have decided that if they want to strike gold, they need to target young children, especially due to the fact that they greatly influence what their parents spend their money on. It is quite shocking how advertisers use tactic to influence a child’s mind by practically brainwashing them with manipulative advertisements that star mascots or use toys or other…

    • 388 Words
    • 2 Pages
    Improved Essays
  • Superior Essays

    The advertisements allows children to seek the intentions of how to think rather than what to think and be yourself. Marketing to children has become a huge social problem since the 1980’s (Schor, 2008). As marketing to children created a major issue, no action has been made to eliminate this tragedy.…

    • 1865 Words
    • 7 Pages
    Superior Essays
  • Improved Essays

    I believe whole-heartedly that advertising, especially when directed at children, is dangerous. The article first supplied, Protect Children from Targeted Advertising, closes their argument by stating that, not only is child advertising dangerous, it is unethical. The author supplies concrete evidence and facts. An example, The American Psychological Association (APA), as seen in paragraph two, reports that children under the age of eight years old do not understand that ads are meant to persuade. The fact that other countries, specifically the province of Quebec in Canada, have banned all forms of child ads.…

    • 459 Words
    • 2 Pages
    Improved Essays
  • Decent Essays

    I thing the most popular way to market kids in the internet. They spend most of their time on Facebook and other sites that catch their attention. In this day and time parents are not concerned with what kind of websites their children are looking at those are the kids that beg their parents for things they seen online. Marketers can put whatever image or colorful image that represent there company or brand they want to. The internet is not regulated by any company.…

    • 563 Words
    • 3 Pages
    Decent Essays
  • Great Essays

    As consumers, we have many reasons to believe that we are not effected by advertisement. We go about our normal lives, blind to what the true effects that advertising has on us, in both our physical and mental states. Though it’s difficult for advertisers to sway us in making a physical decision, the mental game they play with us is longer lasting and later comes to a physical decision. Many advertiser’s intentions with advertisements is to provoke an emotional response dealing with the senses of taste, success, and in some cases a sexual pleasure. Advertisements are full of riddles and secrets hidden within the page and text and they can be deceiving and, in some cases, deadly.…

    • 1492 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Advertisements are everywhere you go now. Without realizing we see at least a hundred ads a day. Advertisers will try pretty much anything to sell their products. So how far are they willing to go to sell you their products? What emotional appeals will they use to catch your attention?…

    • 1189 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    People and consumers are usually very clueless when looking at advertisements. Advertisers know the fact that people and consumers do not know exactly what they are looking at and they take total advantage of that fact. The articles “With These Words I Can Sell You Anything” by William Lutz and “The Language of Advertising” by Charles O’Neill explains…

    • 1536 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    Diction In Advertising

    • 510 Words
    • 3 Pages

    There are many different ways that advertisements appeal to their audience. Advertisers use a combination of techniques, images, and diction to draw in their audience and achieve a certain feeling. When words and colorful images combine, advertisements can be very appealing to all ages. Ads draw on the viewers emotion in order to catch their attention. In these two advertisements about hand sanitizer, the creators used two distinct techniques to appeal to the audience.…

    • 510 Words
    • 3 Pages
    Improved Essays