Marketing To Kids Get More Savvy: Facts About Marketing To Children

Kids are affected by the advertisements they are exposed to. The reason I say this is because of all the research I have done. On certain websites advertisements can have little rewards. In “Marketing To Kids Gets More Savvy” there is a quote stating,”While on the Webkinz site, Sweet recently clicked once a day for seven days… each day she clicked it and answered three questions, she earned a virtual lime-green dresser and a bulletin board for her Webkinz.” From the website creator's point of view, I can see this being a great idea. From the kids point of view same thing, kind of, most kids would click the ad to get the reward and not realise that they are in a sense being bribed. Another point is advertisements in school. One might think that school is one of the places where you see the least advertisements, this is not true. …show more content…
“For a simple $3 jump rope, parents will spend over $700”, is one fact the documentary stated. One last detail is advertisements actually can and do affect children’s health. According to “Facts About Marketing To Children”, “rising levels of childhood obesity track an explosion of junk-food ads in recent years.” Meaning in the last few years the childhood obesity rate has gone up because of advertisements. Also the emotional well-being of children is going down. Author and Boston College sociology professor Juliet Schor, from “Facts About Marketing To Children”, “finds links between immersion in consumer culture and depression, anxiety, low self-esteem, and conflicts with parents.” In conclusion, advertisements can affect children a lot. Whether in school, on the internet, or even at