There are several steps that the Hotel Chocolat managers can take to ensure the ethical conduct. Creating the code of ethics will help the managers and employees …show more content…
Hotel Chocolat used the export strategy to enter in the U.S market by opening an online ordering website. When the company established adequate demand, they opened several stores in the U.S. that was the wholly owned subsidiaries strategy. However, after few years of operations these stores were closed. The company also used the strategy of strategic alliance in two different regions of Ghana. It has built up 10 satellite seedling nurseries of pest-resistant cocoa plant. Where the company buys the cocoa from the farmers and reinvest in their cocoa farms. Currently the Hotel Chocolat ships its product to all over the world through its online website but holds stores only in UK, St Lucia, and