Home Depot Vs Best Buy

offer higher RPM speeds and number of cycles. We priced fairly by taking prices consumers were willing to pay and simply taking the difference in costs from the benchmark. C) Due to the nature of our positioning of LGE as a multicultural brand, it makes sense for LGE to hold extensive relationships with regional distributors. Regional distributors seek innovative products to add to their portfolio, attracting clients seeking the innovative factor. Upon careful evaluation of the four major big box distributors, it is evident our partnership with Best Buy and budding presence in Home Depot should be our main focus. Best Buy’s stylish, tech savvy, low price sensitive consumer is the most representative of our target segment and positioning strategy. Furthermore, utilizing our advantage of having the highest training by store and availability of brochures, Best Buy salesmen can easily be taught to generate more traffic for our brand. Second, choosing between Home Depot and Lowe’s, Home depot’s client base is more upscale and hosts more coverage with a larger store amount of 1200. Additionally, Home Depot has a current demand for …show more content…
Steam technology has major benefits that can make laundry easier to do, such as cleaning and reducing wrinkles. However, though steam has 10 benefits compared to a typical heated water cycle, the perceived benefits of steamed generated washes still pale compared to heated water as consumers heavily favored heated technology (Exhibit 16). To convince consumers to buy into steam technology, LGE must reeducate consumers and continuously update consumers on developments in steam technology. Utilizing its strength of having the most brochures available, LGE should provide neutral reports that back up the benefits of steam technology, thus mitigating and reducing the perceived risk of buying steam