In today's current Do-It-Yourself market, Home Depot is still leading over Lowes because of the online market push Home Depot has in place. A quick view of their online website shows how Home Depot appeals to the female audience, something marketing wise Lowes have yet to figure out. Or maybe, it is too late for Lowes to push the appeal of their store prices, products, and service to the female consumer. Home Depot has even went that extra mile of redesigning its stores to appeal more to women as part of their marketing strategy. The push toward women was subtle but powerful with commercials advertising paint and women doing the painting. This struck a cord with women wanting to update their home with something so simple they could do it themselves.
