Graeter’s decision to forgo short term profits reflects their dedication to product quality and is why they continue to use the traditional production methods developed by co-founders Louis and Regina. Aditionally, Graeter’s argue that finding the right balance of innovation is vital for a business to thrive. Although the total absence of innovation is not ideal, they argue that too many changes can bring detrimental consequences to an established brand. Additionally, stakeholders are affected by Graeter’s philanthropic activities. Giving back to the community is important to the owners and as such, Greater’s donate towards community services, sponsor a foundation for children’s brain cancer and have a number of processes in place to help preserve
