Victor Athletics Case Analysis

Victor Athletics is doing things differently. The founders of Noble Demin bring a fresh and much needed new way of doing business in the twenty first century; making high quality, American-made goods more affordable for consumers while simultaneously helping domestic manufacturers recover from decades of outsourcing-induced decline, (Bennett). Victor Athletics is headed by management and corporate positions that share the company mission of making a difference in not only our economy, but our society and how we think about domestic goods. Instead of the common profit-driven companies, Victor “makes it easy to feel good about buying our products. Whether you’re motivated by a great fit, bringing jobs back to the US, or purchasing sustainable clothing--- we’ve got you covered. We’re simplifying online shopping AND pricing clothes directly from the factory to you. A sweatshirt that would typically be $125 is now $68. We are …show more content…
Victor states that they are “giving 5% of our after-tax profit back to the factories to be invested in their workers and combat the impact of outsourcing. We value the relationships we have with each facility and think it is the right thing to do,” (“About…). In addition, Victor stands by the quality of the materials they use to make their products as well as its positive benefits to the environment. The company explains that “Conventional cotton occupies only 3% of the world’s farmland, but uses 25% of the world’s chemical pesticides and fertilizers. It is the most pesticide-laden crop in the US. That’s why we use entirely organic cotton,” (“About…). Victor Athletics’ goals are to make affordable, high quality, homemade products that bring more than money to the economy, they bring more jobs as well as pride in American made goods