Google 's Influence On Advertising Essay

914 Words Nov 15th, 2015 4 Pages
There aren’t many companies in the world more popular and famous as Google. The technology giant has been successful in taking control of the Internet and the brand is so famous it has even entered the vocabulary as a specific word for searching information online.

But Google has been unique in its approach to advertising. Although the company makes most of its money through advertisements on its platform, the company itself can hardly be found on billboards and TV ads. What is this strategy all about and how has Google’s approach to advertising changed in recent years?

This article will look at Google’s successful business model, the benefits it enjoys from its unique business model and approach to advertising and the slight shift in its own advertising efforts.

History of Google’s business model

Google is an interesting company to study because it has done many things very differently to other big technology companies. Its business model has also had its quirks in the past. Before you can understand Google’s approach to advertising, it is important to understand the company’s business model a bit better.

The company was founded by Larry Page and Sergey Brin while they were studying for their PhDs at Stanford University. They both still have majority voting power in the company through a system called supervoting stock, although they don’t own the majority of the shares. The company went public in 2004 and it has reorganised its operations recently under a holding…

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