In Google’s 2017 Super Bowl commercial, “Home by you. Help by Google.”, the advertisement designers primarily use pathos to persuade their viewers to purchase their highly innovative product which employs the use of state-of-the-art technology. By demonstrating loving, lively families using the Google Home Assistant in everyday tasks, “Google Home” cogently coaxes families across America to pursue more fulfilling lives through their use of Google Home Assistant.
It is well-known and generally accepted that the commercials which air during the Super Bowl are considered the crème de la crème in the marketing industry. Many of these commercials can prove to be the most lucrative of the year due to the projected market of viewers expected to tune in. Millions of American families tune in to watch the Super Bowl every year. Many simply watch the game to be entertained by the plethora of imaginative, thought-provoking, and at times positively hysterical commercials which air during this time-period. For this reason, Google showed great insight in selecting this time slot in which to air their commercial. Since the Google commercial was the first commercial aired during the Super Bowl, it allowed the intended audience to reflect on the commercial throughout the game and perhaps even perform an online search to …show more content…
This is accomplished by suggesting scenarios where everyday families use the Google Home Assistant to better their lives. For instance, one story line shows a father reading a book about whales to his daughter as he asks the Google Home Assistant to demonstrate the sound that whales make. This captivating father-daughter moment is heart-warming, helping the viewer to see the practical application of this cutting technology and leaving hope that they too can hope for a similar
It is well-known and generally accepted that the commercials which air during the Super Bowl are considered the crème de la crème in the marketing industry. Many of these commercials can prove to be the most lucrative of the year due to the projected market of viewers expected to tune in. Millions of American families tune in to watch the Super Bowl every year. Many simply watch the game to be entertained by the plethora of imaginative, thought-provoking, and at times positively hysterical commercials which air during this time-period. For this reason, Google showed great insight in selecting this time slot in which to air their commercial. Since the Google commercial was the first commercial aired during the Super Bowl, it allowed the intended audience to reflect on the commercial throughout the game and perhaps even perform an online search to …show more content…
This is accomplished by suggesting scenarios where everyday families use the Google Home Assistant to better their lives. For instance, one story line shows a father reading a book about whales to his daughter as he asks the Google Home Assistant to demonstrate the sound that whales make. This captivating father-daughter moment is heart-warming, helping the viewer to see the practical application of this cutting technology and leaving hope that they too can hope for a similar