Essay on Global E-Commerce: Market Entry & Market Management

2203 Words Oct 21st, 2012 9 Pages
Global e-Commerce: Market Entry & Market Management
Introduction
The growth, integration, and sophistication of ICT are changing our society and economy. The emergence of the Internet as a general communication channel has opened the opportunity for e-Commerce to expand worldwide. E-Commerce is now viewed by researchers and practitioners as providing the future direction in which organizations must move. Diffusion of the Internet has led to significant shifts in the methodology of operating business globally. Therefore, it is both an interesting and challenging issue to address, explore, and conceptualize proliferation of e-Commerce and also adoption and cultural resistance and evolution for global consumers.
This analysis will use
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What are its hard currency reserves, its foreign debt?" In order to address the question above, a letter of credit is a useful tool to solve the problem. Letter of credit is an important component in the international trading business. What is a letter of credit? A letter of Credit is a contract in which its issuer (the buyer's bank) substitutes its own credit for that of its customer (the Applicant) and engages with the seller of the goods (the Beneficiary ) to make payment against stipulated documents (the shipping documents).
“Do some research before you commit your self.” The reading provides a lot of basic information about export finance, and many sources of help. All the detail and knowledge is hard to evaluate one by one here. This reading is just a start point. It is a start point to explore and understand the exporting business. Not only the letter of credit is an important component in the international business, but also all other tools could be used to decrease the risk of international business. If we could familiar with the function in the environment, we could play the game well and make a fortune.
The Blunder of Getting into International Business
Many types of blunders result from ignorance of cultural and other macro-environmental variables. If international marketers are misinformed about the cultural characteristics of foreign markets or lack

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