For the past seventy years, the 21st century technology has improved the way of life on individual personnel’s and how the business environment operates. According to the Moore’s law, technology doubles at roughly over 18 months. Moore believed that integrated systems where the future and where going to dominate the business environment in the years to come. Today’s organisations are continuously determined to accomplish integrating their business functions that allows for data to pass freely through its systems thus adding more superior organisational support and flexibility than those of the singular system roles could provide (O’Brien and Marakas, 2007. P.9). Therefore in this essay the writer will critically analyse the meaning of an unintegrated information system, business processes, business functions, the different functional areas under an unintegrated business organisation of Fitter snackers.
1. What is an unintegrated system?
To find the appropriate answer the writer would start by defining both information and integrated systems. An information system according to the authors Ptak and Schragenheim, (2001, p. 6) defined it as the “network of all …show more content…
Moreover, “marketing is responsible for the identification of customers’ needs and want and also determining their goods and services” (Laudon and Laudon, 2001, p.49). A simple business process such as granting a customer a quotation, taking their orders, under an integrated system may simply take minutes. Given our example of Fitter Snackers, the process is stressful, long and time consuming. Moreover, “recording a sales process involves a salesperson preparing a handwritten quotation, and making copies for which he keeps one and another is given to the customer” (Bradly et al. 2001,