The purpose of this program evaluation is to assess the implementation of the program’s activities and outputs, measure the program’s impacts and outcomes, if any, and ultimately to reduce diabetes mellitus (DM) mortality rates to 5 per 100,000. Saudi Arabia has set a goal of reducing DM rates because it has one of the highest prevalence rates in the Eastern Mediterranean Region (EMRO) of the World Health Organization (WHO)(Boyce et al., 2011). Saudi Arabia is in the center of a regional hotspot for diabetes prevalence with a national raw data rate of 20.22%. This is exacerbated by the fact that Saudi Arabia has no government entity for monitoring diabetes and no national diabetes prevention plan (Global Diabetes …show more content…
The first activity contained three essential components: media campaign, training physicians, and operating a mobile clinic. First, the media campaign created radio and television public service announcements (PSAs) on DM prevention and risk factors. In addition, press releases were prepared and sent to local publications. Moreover, posters and material were created and distributed to health facilities. Next, educational seminars and health fairs were conducted at workplaces as well as take home materials provided. Last, the social media campaign utilized Facebook and Twitter to raise awareness. Second, the training courses were conducted in the 28 hospitals in Riyadh for physicians on detection and diagnosis of pre-diabetes and DM along with their contributing risk factors. The courses and training modules will be in Arabic, English and other major languages spoken by physicians in Riyadh. Third, mobile clinics were operated to perform blood glucose testing in Riyadh. There were separate clinics established for men and women according to cultural norms. Mobile clinic staff were trained to provide basic diabetes education and provide referrals to primary physicians for clients that tested in the prediabetes or diabetes range. Mobile clinic staff were also trained to follow-up with clients to encourage them to make and keep their appointments with their …show more content…
Riyad is the largest city in Saudi Arabia, with a population of just under seven million people (WHO, 2014). The population is nearly double the size of the second largest city of Jeddah with a population of approximately 3,500,000 people (WHO, 2014). Aside from a few large cities, most of Saudi Arabia is made up of small rural villages, which are not comparable to the capital city. Another community in Saudi Arabia cannot be used as a counterfactual for the intervention because the capital city of Riyadh is unique. There are also no populations suitable to use as a counterfactual when looking outside to other capital cities within the region. Saudi Arabia is a conservative Muslim country. Such strict cultural barriers, rule out the use of neighboring capital cities, such as Beirut, which are also Muslim countries, but do not have the same strong, rigid cultural