Gin, Television, Social Surplus And Michael Mandibergs

In our day-to-day life, we spend a large amount of our time on multiple social media platforms. Social media has fully integrated itself and has become an integral element in our everyday life. As we find ourselves having more free time, we spend it on social media, other technologies and activities. This is most commonly known as Cognitive Surplus, a concept that I will introduce later on in this essay, and analyze its relation to online promotional communication practices and social media. I will draw upon Clay Shirkys’ Gin, Television, and Social Surplus and Michael Mandibergs’ Introduction , articles from The Social Media Reader and the social media campaign that I have been working on with my team members.
Cognitive Surplus is a concept …show more content…
They are relevant to each other because Cognitive Surplus is the activities people collectively participate in during their free time and the objective for online promotional communication practices is to engage their users with their campaign and to grab the users attention and hopefully build off on their attentiveness and generate more participants and revenue. There is a wide notion that nowadays a large amount of the public has free time and they use that free time to browse the Internet and more specifically social media. It would be very smart for many brands, companies, and etc. to take advantage of that fact. They have the capability to better their brand and promote it through the means of social media. Additionally, they have communication benefits; since both depend a great deal on communication, they compliment each other well. Communication is key to a successful online and social media campaign and the essential factor in the cognitive surplus concept is communicating and participating with other users. They are both relevant to each other and depend on one another; online promotional communication practices rely on cognitive surplus to …show more content…
As we can see, their online promotional communication practices are great and impeccable; they have garnered large followings and loyal customers. We can most certainly find the cognitive surplus concept in their social media campaign because of the excitement and build-up they produced, their loyal and new followers would communicate with each other to guess where their new location could be. They have gained so much success that they have now a solid location. This could be a setback, and they could provoke their followers to lose interest, we do not know for certain whether they lost a large amount of their following, but we do see the hardships of presenting new ideas to the population.
The applicability of the cognitive surplus concept in online promotional communication practice in our social media campaign compares to the “#findsalt” social media campaign not because of their similarities but of their objective. Both campaign are trying to go viral and to develop a large following, one through emphasizing the country’s’ diverse culture, the other through an active and fun