The company that uses interactive, search and or mobile advertising is Quicken Loans. Quicken Loans launches several commercials throughout the year that urge the clients to text a code or fill out a form on a microsite to enter into a contest. The organization also uses branded entertainment where it sponsors a sporting event or a team and launches a campaign supporting the event. An example is the “Hole in One” sweepstakes that was launched on the PGA tour website. The clients were encouraged to register for a chance to win mortgage payments for a year every time an ace was recorded at participating PGA tournaments. The interactive advertising increases brand awareness, client engagement as well as enables an organization to gather information
