Athletic brands are always changing the face of fitness, by building advertising slogans, releasing new products, and creating an image that represents their company. This extends to the use of their products that portray an adventurous character. In the world of advertising, athletic companies have always been able to make creative commercials that grab the audience's attention. In 2012, Nike released a commercial called “Find Your Greatness: Jogger” to introduce one of their new campaigns. Three years later in the start of 2015, Under Armour released a commercial show-casing an athlete’s first signature shoe. A close look at these two commercials shows that each company's use of two different marketing strategies while choosing the right
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Under Armour pushes the message of the commercial by the story Stephen Curry speaks about when narrating on his own commercial. During his narration, Curry describes how belief played a big contribution to his success. Explaining that in under high pressure situations, he had to believe he practiced enough to …show more content…
In addition, Stephen Curry’s commercial wouldn’t be as successful if it wasn’t for his public figure. During the time his shoes released he was one of the most well-known players in the NBA. From breaking the record of most three point shots to bring the Golden State Warrior franchise to popularity his achievements brought credibility to his words. Further, throughout the commercial Under Armour edits short scenes of about two seconds that show Curry’s gear. From Under Armour Socks to an Under Armour athletic shirt, these feature pieces of clothing serve as a method to brand the athlete. By associating everything Curry wears with the brand Under Armour the company will obtain constant exposure and potentially attract new customers. Both Nike and Under Armour made well produced commercials by correctly choosing the actor, editing technique and setting. Although Nike was able to directly relate to their audience, Under Armour provided their audience with a vision of the future. They both effectively used two different marketing strategies to send a message to their audience and sell their
Under Armour pushes the message of the commercial by the story Stephen Curry speaks about when narrating on his own commercial. During his narration, Curry describes how belief played a big contribution to his success. Explaining that in under high pressure situations, he had to believe he practiced enough to …show more content…
In addition, Stephen Curry’s commercial wouldn’t be as successful if it wasn’t for his public figure. During the time his shoes released he was one of the most well-known players in the NBA. From breaking the record of most three point shots to bring the Golden State Warrior franchise to popularity his achievements brought credibility to his words. Further, throughout the commercial Under Armour edits short scenes of about two seconds that show Curry’s gear. From Under Armour Socks to an Under Armour athletic shirt, these feature pieces of clothing serve as a method to brand the athlete. By associating everything Curry wears with the brand Under Armour the company will obtain constant exposure and potentially attract new customers. Both Nike and Under Armour made well produced commercials by correctly choosing the actor, editing technique and setting. Although Nike was able to directly relate to their audience, Under Armour provided their audience with a vision of the future. They both effectively used two different marketing strategies to send a message to their audience and sell their