emulated by others. They can be a variety of people in different roles. Elite athletes may encourage others to take up sport. Role models have a responsibility to act in a professional manor.
Many activities require the "right" equipment (e.g. boots, gloves, clubs, etc.)
Some brands can be very fashionable - and expensive - partly because of media coverage of famous sportspeople.
The time of year can influence sales:
- Tennis equipment increases around Wimbledon
- Fitness clothing increases around New Year
Media coverage increases the popularity of physical activity.
The London 2012 Olympics is an excellent example of how TV coverage can increase the popularity of certain sports.
Cultural factors such as disability, age, gender and race can affect the amount of physical activity someone does.
People with disabilities can take part in many activities.
The London 2012 Olympics has proved that resources and opportunities for disabled people are increasing.
However more still needs to be done at a local level.
Age can affect performance and also influence participation in physical activity.
In most sports it is good to start young, although some sports have minimum age limits.
Work and family, as well as health problems may prevent adults and older people from participating.
Taking up sport may be influenced by ethnic background.
Identify sports which have a high proportion of ethnic minority performers.
The idea that some physical…
to if all athletes used enhancement drugs it would be completely equal. I somewhat agree with that statement but overall realistically there isn’t going to be a day when all athletes of a single sport will join in on that. Whether it would be they couldn’t necessarily get the supply of the enhancement drugs or firmly stand their ground on that’s not the right way to play sports it’s not going to happen in today’s day and age. It even goes beyond this, but for an event such as the olympics does…
Athletic brands are always changing the face of fitness, by building advertising slogans, releasing new products, and creating an image that represents their company. This extends to the use of their products that portray an adventurous character. In the world of advertising, athletic companies have always been able to make creative commercials that grab the audience's attention. In 2012, Nike released a commercial called “Find Your Greatness: Jogger” to introduce one of their new campaigns.…
order to aid the construction and execution. In particular a closer look at how the olympics uses social media in the construction and execution of the event will be mgjgjdkfjgodfkgkd
In the lead up to the London 2012 Olympics Andy Hunt, the British Olympic Association Chief Executive announced that this year 's Olympics would also be the first ‘Twitter Games’. This would involve the active encouragement of athletes to ‘embrace all accepts of media- including social’. This could be viewed as…
A tradition starting in ancient times as entertainment is now a phenomenal event for the whole world, all 6 continents. At the Summer Olympics, athletes competed and represent their country. From around the world athletes come from the four corners of the world to strive for gold, and few where a seconds can change their life. The Olympics have been around for countless years and have always been a world bonding event. The Summer Olympics have changed drastically since the first…
The Olympics are far more than a sporting event. Existing in their modern form for hundreds of years, and in various others for thousands, they have shaped the culture of countries in the global community (Hayes, 2012). Despite their cultural significance, in recent years many concerns have risen over the environmental implications that the hosting city of the games sustains with the construction, influx of visitors, and the games themselves. For the 2012 Summer Olympics in London, England, the…
mega-events like the Olympics. There are many contradictory views about the reasons that make the country want or be unwilling to host the Olympic games. The question that arises here is whether the impacts that will be reflected on the economic and social position in the host country are worth to take this risk.
At the outset, I would like to shed light on the reasons that push the country to host the Olympic games. Economically, This country will necessarily be the focus of the investment…
How is language is used in gymnastics commentary?
Artistic gymnastics has been a part of the summer Olympic Games since they began in 1896; it has seen a major increase in popularity in recent years, especially in the UK due the success of the Great British team at the London 2012 Olympics where we won one silver and three bronze medals. There was a 99% take up of the tickets for the artistic gymnastics as people watched one of the nations most popular sports. At 2.98m from…
Starting in 2005, the bidding processes began to select an eligible city to host the 2012 Summer Olympics. Competing against five other global, post-industrial cities, London, England was selected to host the 2012 Summer Olympic Games. As the chosen host for the 2012 Summer Olympics, the city of London highlights the social, economic and cultural benefits of planning, production and execution of a major global event on a world stage. As a global, post-industrial city embodying the morals and…
What have others said around the topic
Since the research question is ‘What kind of political situation in host countries of modern Summer Olympic Games is reflected by the images of opening ceremonies’, the topic of the research concerns the country’s political condition which can be reflected by holding national and international events such as Olympic Games. There have been various opinions on this topic. According to Bayliss et al (2004), the political environment of the time can be…