First, I would like like to say that I really enjoyed watching the documentary “Generation Like.” Unlike some of the previous videos I could really relate to this one because it applies most to my everyday life. The documentary explains how today’s teens spend so much time on social media that all the likes they give and receive from sites such as Facebook, Twitter, Instagram, etc can be a wealth of marketing information to companies.
In the article, “The Work of Being Watched”, Mark Andrejevic presents the argument that by watching we are actually working for these companies. An example of this from the documentary includes the use of high tech computer programs that can translate “likes” into what the audience wants and which audience (consumer) …show more content…
The more subscribers the you tubers have the more people a company can market their product. For example, the skateboarder teen who received free merchandise in exchange for him using it in his videos.
In my family both of my teen daughters are always watching these type of youtube videos. Exactly what the documentary discusses, is exactly what my teens do. There are actually conventions where all the youtubers get together in one place for their fans. My daughters are going to one in June. One of my daughters has her own vlog on youtube and she is always trying to get more subscribers and likes.
The surveillance of not just teens but adults as well, has become an incredibly useful tool for advertisers, marketers and ultimately sales for companies. Honestly, my teens do not care that their viewing habits and likes are being used for the benefit of others and neither do I. I feel that this is simply the advancement of technology and I am fascinated how much information can be obtained. I feel this is a plus for the marketers and for the public, for the reason that, the marketers can reach their target audiences and the public will not have advertisements show up of products they have no interest in. In the end, my daughters are both fans of the videos and audience members to
In the article, “The Work of Being Watched”, Mark Andrejevic presents the argument that by watching we are actually working for these companies. An example of this from the documentary includes the use of high tech computer programs that can translate “likes” into what the audience wants and which audience (consumer) …show more content…
The more subscribers the you tubers have the more people a company can market their product. For example, the skateboarder teen who received free merchandise in exchange for him using it in his videos.
In my family both of my teen daughters are always watching these type of youtube videos. Exactly what the documentary discusses, is exactly what my teens do. There are actually conventions where all the youtubers get together in one place for their fans. My daughters are going to one in June. One of my daughters has her own vlog on youtube and she is always trying to get more subscribers and likes.
The surveillance of not just teens but adults as well, has become an incredibly useful tool for advertisers, marketers and ultimately sales for companies. Honestly, my teens do not care that their viewing habits and likes are being used for the benefit of others and neither do I. I feel that this is simply the advancement of technology and I am fascinated how much information can be obtained. I feel this is a plus for the marketers and for the public, for the reason that, the marketers can reach their target audiences and the public will not have advertisements show up of products they have no interest in. In the end, my daughters are both fans of the videos and audience members to