Gillette Marketing Promotional Tools 2007-2012 Essay
Marketing promotional tools Gillette used in 2007 compare to the ones they used in 2012.
Submitted to: Dr. Mark Robinson
Submitted by: Zukhrab Karimov
"The Best a Man Can Get", when we hear this tagline one thing that comes to our mind is definitely Gillette trademark for whom it isn’t just a tagline, it’s a brand promise. Founded by King Camp Gillette in 1901, he devised and marketed the first safety razor in 1901. In a short space of time, Gillette converted his idea into a highly successful, marketable product. On October 1, 2005, Procter & Gamble finalized its merger with the Gillette Company. As a result of this merger, the Gillette Company no longer exists. The merger created the …show more content…
Gillette was one of the first brands that started to use social media, but it was not until early 2009. Gillette used social media in a really efficient way. In 2010 Gillette find twins from UK and launched dullest ever social media campaign: a contest to determine the public’s preference between the bearded male and his clean-shaven brethren. There were thousands followers on twitter and millions on YouTube (Brian Skepys, 2010). In India in 2012, Gillette