Generation Like
Social media has taken over our lives. You are probably using social media at this very moment. You could be updating your Facebook status, re-tweeting a celebrity’s tweet, posting a selfie on Instagram or even just scrolling through Tumblr. Whatever you are doing, you are probably using social media to do it, but hoe is social media using you?
Generation Like, a documentary on PBS Frontline (an American TV program), explains how corporate marketers turn enthusiastic fans, into marketing minions.
The way modern advertising works is based on likes. In the documentary, it shows how likes, follows and re-tweets are like social currency. For example, the Hunger Games Franchise uses twitter to advertise their movies. On the official
Social media has taken over our lives. You are probably using social media at this very moment. You could be updating your Facebook status, re-tweeting a celebrity’s tweet, posting a selfie on Instagram or even just scrolling through Tumblr. Whatever you are doing, you are probably using social media to do it, but hoe is social media using you?
Generation Like, a documentary on PBS Frontline (an American TV program), explains how corporate marketers turn enthusiastic fans, into marketing minions.
The way modern advertising works is based on likes. In the documentary, it shows how likes, follows and re-tweets are like social currency. For example, the Hunger Games Franchise uses twitter to advertise their movies. On the official