Baby Boomer Versus Millennial: A Marketing Opportunity
By: Edgar Joel Aboy, BBM-MBA, 3rd Trimester, 2015-2016
Keywords: Baby Boomer, Millennial, Buying Preference, Similarities, Differences
In this cut-throat marketing world, where technology and social media reign supreme in terms of marketing a new product to its prospective customers through advertising, word of mouth through over-hype media exposure by way of social media like Facebook, Twitter, Instagram and other social media platforms. Different gimmicks targeting different segments in our society like the Baby Boomers and the Millennials where both are proving to be worthy of marketing promotions as they are earning segments in our society today. Let’s understand these two segments …show more content…
However, the Millennials cannot be overlooked as they are the online savvy and they are more active in social media compared to BB. Today, online shopping has become a new marketing avenue as both BB and Millennials are both comfortable with shopping online. Surprisingly, BB and Millenials both enjoys coupon shopping, sales and bargains. They both share the same interest in sharing experiences in social media platforms like Facebook, Twitter and …show more content…
While BB enjoys digital devices they are more reserved in using it as a shopping tool. Another glaring difference between BB and the Millennials is the over fascination of the Millennials with social media that they are easily influenced by online media hype, like retail websites, advertising online and blogs. BB tends to be more critical about marketing hypes. They are not easily swayed by media hypes, blogs and the likes. (Source: These findings about how millennial and baby boomers shop may surprise you, (2015) Retrieved: 8Mar2016 from: http://www.businessinsider.com/sc/how-millennials-and-baby-boomers-shop-2015-4)
Millenials value originality over content. They would rather buy a car than a house. One thing that proves Millennials fascination over social media is that most Millennials would check a blog first prior to making a purchase. (Source: 10 New Findings About The Millennial Consumer by Dan Schawbel (2015) Retrieved: 8Mar2016 from:
By: Edgar Joel Aboy, BBM-MBA, 3rd Trimester, 2015-2016
Keywords: Baby Boomer, Millennial, Buying Preference, Similarities, Differences
In this cut-throat marketing world, where technology and social media reign supreme in terms of marketing a new product to its prospective customers through advertising, word of mouth through over-hype media exposure by way of social media like Facebook, Twitter, Instagram and other social media platforms. Different gimmicks targeting different segments in our society like the Baby Boomers and the Millennials where both are proving to be worthy of marketing promotions as they are earning segments in our society today. Let’s understand these two segments …show more content…
However, the Millennials cannot be overlooked as they are the online savvy and they are more active in social media compared to BB. Today, online shopping has become a new marketing avenue as both BB and Millennials are both comfortable with shopping online. Surprisingly, BB and Millenials both enjoys coupon shopping, sales and bargains. They both share the same interest in sharing experiences in social media platforms like Facebook, Twitter and …show more content…
While BB enjoys digital devices they are more reserved in using it as a shopping tool. Another glaring difference between BB and the Millennials is the over fascination of the Millennials with social media that they are easily influenced by online media hype, like retail websites, advertising online and blogs. BB tends to be more critical about marketing hypes. They are not easily swayed by media hypes, blogs and the likes. (Source: These findings about how millennial and baby boomers shop may surprise you, (2015) Retrieved: 8Mar2016 from: http://www.businessinsider.com/sc/how-millennials-and-baby-boomers-shop-2015-4)
Millenials value originality over content. They would rather buy a car than a house. One thing that proves Millennials fascination over social media is that most Millennials would check a blog first prior to making a purchase. (Source: 10 New Findings About The Millennial Consumer by Dan Schawbel (2015) Retrieved: 8Mar2016 from: