Complications Of Social Media In The Coca Cola Company

Great Essays
4. Result

As we mention before our methodology built on the Coca Cola Company. And we try to find out the some answers to our questions.

The social media report find that 96% of the companies use the social media and 58% of them strongly agree that he social media has create benefit on the business. Of course the coca cola is one of these company. Coca cola tries to reach all the customers and the potential customer on the different social media channels. And listen to them to improve its products and make the customer satisfied.
Coca Cola has many different accounts on the social media and Table_1 illustrate that.

Depending on this different category-marketing target the coca cola develop its social marketing strategy.
…show more content…
The coca cola monitor this in order to be able to respond. Coca cola responsible monitor their customer and their employee behaviour on the social media. To do this they select a special agency. This agency called 360i agency. This agency responsible to monitor the social media channel for all the different products of the coca cola company Also the responsible to keep track with the customer, in order to analysis it and report back to the company.

At the same time the company has another analytics tool such as NetBase, Sysomos, Lithium, FanBridge and NM Incite.

In general 72% of the companies analysis their social media channels.

Coca cola has been ranking as the best examples of successful social marketing. By make the best use of the Facebook. In addition Coca cola is the second brand who sponsor the trending topic on the 1 Twitter’s promoted tweets section (a World Cup promotion). This social media tactic resulted in 86 million impressions (views) of the ad in 24 hours.

5. Discussion As we mention before our question: is What are the main aspects of social media strategy for the marketing Organization? And we used a case study (Coca Cola Company) in our methodology and we come up with some results. In this section we will discuses the result and the data in the
…show more content…
This is a good marketing tactic, which coca cola already use.

One of the amazing tactic in the marketing strategy of the coca cola company is that : the providing exclusivity. For example Muslims all over the world have a special month each year which is “Ramadan” and coca cola always make some special offer in this month much motivate the Muslims to buy this type of soda instead of Pepsi, for example.

Using the social media in the business has some disadvantage on the company same time. Even a large and successful company in using social media had some problems with it like the coca cola company. In June 2006, a pair of performance artists shot a video featuring a series of geysers they created by dropping Mentos brand mints into 2-liter bottles of Coke; the clip became a major hit on YouTube (Kaplan and Haenlein 2010). Which in my opinion was a bad advertising to the diet coke since many people tried to experiments with it more than drink it. The reaction of the coca cola company was so blasé, seeing as they gained so much benefit from

Related Documents

  • Improved Essays

    Consumers can experience the movement online by personalizing Coke bottles and sharing them with friends on Facebook, Tumblr, Twitter and Instagram. As a result, making this Coca-Cola advertisement in my opinion, one that will generate a lot of…

    • 904 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Coke And Pepsi Analysis

    • 1034 Words
    • 5 Pages

    The advantage of social media is that it provides instant feedback to company and company can also revert to the target audiences (Chena et al 2012). However it is necessary for the company also to adequately understand social media and the factors that can improve penetration of market through using social media. The case of Coke and Pepsi would show how companies have effectively used social media marketing to improve market penetration. Both Coke and Pepsi are aggressively using social media marketing and have good marketing budget on it. The research will showcase how these organizations are utilizing various social media platforms that can serve as a model for future organizations.…

    • 1034 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Social Media Marketing Coca-Cola is one of the most popular and recognizable brands in the world and to them, building an audience is not a big issue. The brand has used different social media marketing tactics including the use of video messages on platforms like Facebook, Instagram, and Twitter to stay cohesive. With over 82 million fans liking the brand page, Coca-Cola uses this space to promote their brand initiatives and campaigns. The main strategy has been developing based on what the audiences seemingly are interested in. Coca-Cola has been very interactive and efforts to respond to followers and fans have helped maintain a two-way conversation that has declared them the third most popular brand in the world.…

    • 1444 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Subsequently, the Coca-Cola Company utilizes distinctive sorts of innovation, for example, making databases and information distribution center about their clients and suppliers, working with shoppers and different organizations through the web. The Coca-Cola Company even offers stock over the web through its one of a kind shopping site. Coca-Cola has used over $2 million equitable on publicizing and advertising. This makes Coca-Cola well known in numerous nations what's more, staying aware of today's new patterns, the Coca-Cola Company additionally promote its items on facebook and twitter. The Coca-Cola Company realizes that no business can run without an arrangement.…

    • 1215 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    In his first year of business, he sold an average of nine Coca-Cola’s each day. Today that number has increased to about 2 billion a day. Coca-Cola is recognized as the world’s most valuable brand, and is ranked on the list of top organizations. Coca-Cola is a global leader in the beverage industry; they offer hundreds of brands, including soft drinks, fruit juices, sports drinks, and other beverages. Social Media plays a crucial role for the Coca-Cola Company.…

    • 2301 Words
    • 10 Pages
    Great Essays
  • Improved Essays

    PR agencies vouch for Facebook advertising as it can come in handy to achieve these above-mentioned goals. In fact, Facebook for advertising is capable of much more. Wondering how it can help you? Here are some essential tips that will help a B2B marketer use this relevant social platform to its full potential. • Boost reach beyond Facebook Page’s audience Every B2B marketer should have their company’s Facebook page.…

    • 756 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    53% of people on Twitter recommend products Over 80% of B2B leads generated on social media come through LinkedIn. 96% of Pinterest users have used the social network to research and gather product information. 8. SOCIAL MEDIA: IT REQUIRES A STRATEGY Before walking into your boss ' office create a social media strategy. First, it shows that you are committed and second it lays out answers to questions your boss is sure to have.…

    • 861 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    In fact facebook has launched a dedicated application for customer complaint feedback known as user Voice. It allows users to enter suggestions and vote up the best ideas. By focusing users on submitting actionable feedback instead of just their opinions, User Voice allows companies and organizations to collect valuable data on what their customers want. User Voice also released a version of its service which can be embedded into iPhone applications as part of the strategy to reduce friction in the feedback process across platforms. Portals like cleartrip.com are using facebook and twitter to respond to customer complaints and are earning praise for it as well.…

    • 793 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Social Media Data Analysis

    • 1277 Words
    • 5 Pages

    Researches have shown that the majority of revenues of giant corporates like Google and Facebook comes from advertisements, which matches Leaver’s statement ‘data mining is clearly a core element in the operation of Facebook and Google’ (2013, para. 9). In other words, data are ‘traded’ between social media companies and other institutions. The advancement of technology makes it easier for these businesses to reach their targeted clients through advertisements placed on social media. Based on their browsing logs, each user’s social media interface is tailored to match their taste.…

    • 1277 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    This year marks the 130th year that Coca-Cola will be in business. Through this time, Coca-Cola has marketed itself to become one of the most recognizable and reputable brands on the market. Coca-Cola has made mistakes, whether it was putting cocaine in their product, or refusing to partner up with two Hollywood stars to build their Facebook page, they have overcome these mistakes. Coca-Cola should have teamed up with the Hollywood stars and taken advantage of this great internet marketing opportunity, but they were apprehensive about not having full control over the Facebook content. It is becoming increasingly difficult for companies to control online content relating to their products.…

    • 1706 Words
    • 7 Pages
    Improved Essays