General Motors : An American Multinational Corporation Essay examples

800 Words Nov 2nd, 2016 4 Pages
General Motors is a global automotive company united by a single purpose:” To earn customers for life.” This statement is the foundational promise for which General Motors bases its customer commitment upon. GM is an American multinational corporation that designs, manufacturers, markets, and distributes vehicles and vehicle parts, and sells financial services. They make a commitment to treat every customer with respect and to care about the customer, not only when they purchase a new vehicle, but for as long as the own a general motors product. General Motors strives to earn the loyalty of their customers by making better, safer, higher quality vehicles. GM credits themselves by stating that they employ the finest workforce in the world assembled by a richly diverse and dedicated team. GM employees over 215,000 employees, serving six continents across 23 time zones while speaking 70 different languages. Today GM is one of the largest automakers in the world producing vehicles in 37 countries under 12 brands. General Motors global headquarters is rooted in Detroit Michigan. General Motors was founded in 1908 in Flint, Michigan by William C. Durant as a holding company for the Buick and Oldsmobile brands. The current company, General Motors Company LLC “New GM”, was formed in 2009 as a part of its bankruptcy restructuring of General Motors Corporation “Old GM”. The new company purchased most all of the assets from the “Old GM” including the name “General Motors”. In 2015 GM…

Related Documents