Molson Coors, a global brewing company, was formed in 2005 by a merger between Molson Inc. and Coors Brewing Co. Molson Coors operates in North America, Central Europe, Asia, Ireland and United Kingdom and employs approximately 20,000 employees. The company has “longstanding traditions of doing business the right way” (Redden & Well, 2013, pg. 4). After the merger, Molson Coors began to focus more on corporate responsibility (CR). Specifically, their corporate responsibility included governance and ethics, alcohol responsibility, environmental stewardship, employees and community and responsible sourcing. In order to unify the corporate responsibility concept, Molson Coors came up with “Our Beer Print”. “Our Beer Print “aim [at showing] internal
