Fresno Pacific University: Case Study Essay
Are we Failing our Students, are we Failing Ourselves?
Fresno Pacific has four major communication breakdowns that influence funding, sustainability, student growth and retention. The major constructs that contribute to the challenges are the Financial Aid department because they play a key role in understanding tuition …show more content…
Also, the hierarchical structure of the university lends itself to Kotter’s eight steps where it can be properly disseminated as the university establishes a coalition from all of the key departments and regional campus locations. Also, job security is motivation for change which is considered an incentive. In addition, McKenzie-Mohr and Schultz (2014) stated that incentives involve a desirable outcome following the behavior, and if a person feels at all pressed into a commitment, the connection that stresses the obligations makes it uncertain to happen. The objective is for the restructuring of communication to initiate positive behavior after trust has been