Three Circle Model Case Study

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Family business management: The three circle success model
"The simple insight of the Three-Circle Model was revelatory for our family. We finally understood that these three groups are related, but distinct with their own perspectives, and that if one circle is unhealthy in its approach, it will affect the others." - 5th Generation Family Business Leader

Family business is the oldest and most common model of economic organization. The vast majority of businesses throughout the world—from corner shops to multinational publicly listed organizations with hundreds of thousands of employees—can be considered family businesses. Some of the world's largest family-run businesses are Wal-Mart (United States), Samsung Group (Korea), Tata Group (India)
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Davis in the 1970s. But it was first published in the Family Business Review in 1982 in Tagiuri and Davis' classic article "Bivalent Attributes of the Family Firm."
The three circle model framework clarifies, in simple graphic terms, the three interdependent and overlapping groups that comprise the family business system: family, business and ownership. As a result of this overlap, there are seven interest groups present, each with its own legitimate perspectives, goals and dynamics. The long-term success of family business systems depends on the functioning and mutual support of each of these groups.
In the model, intersection of the three circles people, who are at the same time members of the family, company employees, and company shareholders. At the intersection of family-company, people who are family members and employees of the company at the same time, but do not own shares of the company. Continuing in this vein, seven different zones are distinguished into which each person linked to the family business, whether closely or not, can be placed. The advantage of placing each person within the circles is to better understand their behaviour, which is often linked to the advantages and disadvantages of their
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Effective management of each circle involves the implementation of appropriate governance structures and systems. Governance processes (planning, policies, codes of conduct etc.) do not need to be complicated or overly formalized, but should be designed to provide the simplest, lightest structure necessary to ensure accountability and enable effective decision making. The ideal time to put governance structures in place is before, not during or after, a crisis or emotionally charged issue arises.
Need of balance in three circle model
The important dimension of the family business circle is BALANCE. Because the family enterprise has such a strong gravitational pull for the families who populate it, they often find their lives out of balance. The business or customers demand 80-hour work weeks, and family communication, health, spirituality, and other areas suffer because of the requirements of the enterprise. In fact, its the rule rather than the exception that at some point in the lifespan of the family company, the business gradually drains the life out of the family rather than adding to and enhancing the quality of their

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