Market Plan Executive Summary

Improved Essays
Market Plan
Marketing is crucial for every organization. It is a blueprint for the design and delivery of product promotion. The company has to come up with a marketing plan to reach the customers. A marketing plan will guide the group through implementing advertisements, analyzing the number of clients and will hence help in the decision-making process for the future. The age bracket of the target group for the business is 18 – 35 years. These are young people whose life is full of excitement. Following a global experience in the digital revolution, this group is the one that is profoundly impacted. Online advertisement, therefore, will be our primary platform to inform our customers about our products. One effective way of being successful
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With more than 200 million active users and over a million logging in daily we plan to post pictures daily to promote our business and show some insight to our fury customers. “Facebook added 10.8 million adults in the 25 to 34 demographics, a growth of 32.6 percent, since 2011” (H, 2014). This shows great growth in our target group.
LinkedIn is the world’s largest professional network with over 433 million members in 200 countries and territories (LinkedIn). With LinkedIn, we plan on building and expanding connections with people, colleagues and contacts in our industry to help our brand.
YouTube is a video-sharing platform that obtains averages of 3 billion views per day. It is known as the “world’s second-largest search engine, and is considered the third most-visited website in the world” (Social Media Examiner). With YouTube, studies show that 40% of people respond better to visual information than plain text. (Reading, L. 2014) Therefore we will use this form of internet advertising to connect with their emotional
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Dogs receive two supervised playtimes a day, as well as “Ice Cream By the Pool, Find The Hot Dog, a Walk Along the Nature Trail and many other fun activities” upon request (VIP Pet Resort, 2011). The facility is large enough to keep dogs with other dogs their own size. They offer a VIP vacation package that include exercises such as a nature walk, pool time, belly rubbing and back scratching, hot dog dunking as well as many other activities (V.I.P. Pet Vacation Packages, 2011). They are making sure your pet is having just as nice of a vacation as you

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