Essay on Effects Of Television Advertising On Children

1164 Words Dec 9th, 2014 null Page
Television Advertising and Children Everyone has experienced the interruption of their favorite show with advertisements. According to the dictionary, to advertise is the act or practice of calling public attention to one’s product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.. One should contemplate what the effect is that advertisers want the consumer to have as a result of watching their commercials on television. Television advertising influences the decisions of consumers through constant exposure to messages and images, especially children. It’s important to notice that the most affected viewers are our children. Children are exposed to all kinds of information, and it’s not always the healthiest one. When a child is watching his or her favorite show, there is a probability that the way they think and act could have been influenced by advertisements. Children are easier to persuade because they can’t determine what’s right or wrong, that also affects the way they eat. According to the article “Beverage Companies spent $866 Million Advertising Unhealthy Drinks Last Year Alone,” over the past 30 years it’s clearly seen a large increase in obesity and diabetes in the United States, a trend that is particularly alarming among our children. Research shows that food and beverage marketing is an important factor contributing to children 's poor diets, obesity and diabetes, and undermines…

Related Documents