4- Interpersonal interaction between the IT and business departments should be improved in the meetings, as most of the time the business team feel that they are lost as then don’t understand the technical points, this can be achieved by train the IT team to improve their communication skills and let then have the ability to communicate with non-technical people (which is not easy) and explain to them in simple way. Visual presentation may help in explaining the technical concepts .
5- Business team should also share the organization business needs and goals with the IT team to let them understand how is the business going and what is the goals of the company. By this cooperation, the gap between the two departments will be bridged and both teams will be able to think more efficiently in finding solutions that will enhance customer experience and will implement competitive