Economic Segment Economic activity of the world becomes one of the critical segments for Apple Inc. in regional, national, and even in the world. This becomes important for Apple Inc. to identify the rising of economic condition in other countries. It turns out that Asian countries, including China and India, become a potential market for companies, including Apple. Inc. There are three important economic segments that Apple Inc. identified, including: “inflation, recession, and currency.” For example, If United States experience an inflation period, the consumer’s buying power will drop and result in the fall of Apple Inc.’s sales. At the same time, the US dollar drops significantly due to the inflation. Therefore, Apple Inc. acquires currency
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set a “prestige pricing” for its products. Therefore, Apple Inc. is not able to utilize Indian market because other brands, including Samsung, already led Indian market. Thus, many countries are still “price sensitive” on those products, which influence Apple Inc.’s sales. In fact, US Dollars increase significantly which result in the loss of Apple Inc. in the foreign market, including European countries and China. In addition, China may also increase their labor cost and material, which eliminate Apple Inc.’s “cost advantage.” Moreover, the stagnancy of “middle-class incomes in some developed countries” may result in the drop of Apple. Inc.’s sales since Apple Inc. targets “higher-end consumer goods.” Therefore, Apple Inc. would not have any problem facing the United States economic condition, since the company has spread their power …show more content…
There are several factors of the demographic segment, including population size, age structure, and etc. Apple Inc. could shift its focus into another potential market as it is mentioned that “there is a different growth rate of population size between developed countries and developing countries.” It is mentioned that the growth rate of developed countries is about 0.5%, while the growth rate of developing countries is about 2.1%. Therefore, Apple Inc. should focus on this potential market, especially people aged of 20-40 since they hold more than half part of Apple’s consumers. In fact, men hold the largest index of Apple Inc.’s consumers (141) more than women (96). Moreover, Asian is the largest ethnicity index of Apple Inc.’s consumer (215). Therefore, Apple Inc.’s should utilize this potential market to establish a competitive advantage over their
set a “prestige pricing” for its products. Therefore, Apple Inc. is not able to utilize Indian market because other brands, including Samsung, already led Indian market. Thus, many countries are still “price sensitive” on those products, which influence Apple Inc.’s sales. In fact, US Dollars increase significantly which result in the loss of Apple Inc. in the foreign market, including European countries and China. In addition, China may also increase their labor cost and material, which eliminate Apple Inc.’s “cost advantage.” Moreover, the stagnancy of “middle-class incomes in some developed countries” may result in the drop of Apple. Inc.’s sales since Apple Inc. targets “higher-end consumer goods.” Therefore, Apple Inc. would not have any problem facing the United States economic condition, since the company has spread their power …show more content…
There are several factors of the demographic segment, including population size, age structure, and etc. Apple Inc. could shift its focus into another potential market as it is mentioned that “there is a different growth rate of population size between developed countries and developing countries.” It is mentioned that the growth rate of developed countries is about 0.5%, while the growth rate of developing countries is about 2.1%. Therefore, Apple Inc. should focus on this potential market, especially people aged of 20-40 since they hold more than half part of Apple’s consumers. In fact, men hold the largest index of Apple Inc.’s consumers (141) more than women (96). Moreover, Asian is the largest ethnicity index of Apple Inc.’s consumer (215). Therefore, Apple Inc.’s should utilize this potential market to establish a competitive advantage over their