Eat Bulaga Case Study

Chapter I. Introduction
Background of the Study Eat Bulaga is a staple in noontime television for Filipinos. Staying on air for almost four decades, Eat Bulaga first aired on July 30, 1979, being the the longest running noontime variety show in the Philippines (Carvajal 2016). Eat Bulaga captured the tastes of the audience for entertainment and introduced a number of segments such as the iconic “Laban o Bawi,” “Pinoy Henoy,” “Little Miss Philippines,” “That’s My Boy,” “Teevee Babe,” “Mr. Pogi” and the recent “Kalyaserye” featuring the “Aldub” love team (WikiPilipinas 2007).
Aside from these entertainment offerings, Eat Bulaga also brought innovative segments focusing on social responsibility. These segments include “EBest Scholars,” a 30th
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Ideology is defined as a “system of meaning that helps define and explain the world and that makes value judgments about the world” (Croteau & Hoynes 2014, 152). Ideally, media is thought to be as “sites” where different ideologies interplay and compromise, leading to a realistic portrayal of reality. However, media is heavily influenced by the dominant ideology due to several factors such as ownership, advertising, and so on (Croteau & Hoynes 2014, 154). Thus, the dominant ideology shapes what comes out of the media and sometimes marginalizes other ideologies or individuals, such as in the case of Suffer …show more content…
2016. “The secret of Eat Bulaga’s staying power.” Accessed March 29, 2017.
Croteau, David, and Willian Hoynes. 2014. Media/Society: Industries, Images, and Audiences. Los Angeles: Sage Publications.
Fairclough, Norman. 1995. Critical discourse analysis: The Critical Study of Language. New York City: Longman Publishing. Pdf version.
Manila Standard Showbitz. 2016. “’Eat Bulaga!’ Service beyond entertainment.” Accessed March 29, 2017.
Mendoza, John Ryan. 2014. “How ‘Suffer SiReyna’ highlights LGBTQI suffering.” Accessed March 29, 2017.
Requesto, Marie Pauline M. 2015. “The Suffering Sireyna: The Representations of Gay Men in the ‘Suffer Sireyna’ Segment of Eat Bulaga.” Accessed March 29, 2017. flipbook/viewer/?fb=2011-62115-The-Suff#page-1.
Salterio, Leah C. 2013. “Meet the EB scholars.” Accessed March 29, 2017.
WikiPilipinas. 2007. “Popular segments of Eat Bulaga!” Accessed March 29, 2017.

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