It seems discouraged to say that animals are dumb – since human beings is also a species of animals. Indeed, the word “dumb” in the title of the advertisement – “Dumb Animals”, screened by David Bailey for the Respect for Animals, was intentionally used to criticize human’s actions. This advertisement illustrates the problem with threatening dire consequences of wearing fur. Therefore, it has brought up a lot of discussions about fur trade in the 1980s in the British society. The goal of this non-profit organization is to urge people not to purchase fur coats.
The advertisement starts off with a short drumroll with lively and catchy background music, indicating an upcoming important event, which is a fur coat fashion show. Beautiful women …show more content…
It evokes a sense of the animal world with the sound of the jungle in the background, showing that the fur-coat catwalk show is a sacrifice of a lot of innocent animals to satisfy the selfish wants of human. The advertisement has effectively make people feel shameful wearing fur as the ending line implies them as dumb. Since these fur are made of “dumb” animals, people are wearing these dumb animals’ skin on them, which suggests that the action of wearing fur is also dumb. It seems like the advertisement is directing its focus only on women and famous people who like and wear fur, but is actually targeting other people to put pressure on people who wear furs. The advertisement was produced in the 1980s, and its purpose is to stop the fur trade back then, especially in the high social status of the British community. The British anti-fur pressure group Lynx credits this advertisement to change British attitudes to fur, eventually leading to the closure of fur stores, diminishing the country’s demand of fur and ending the country’s fur farming …show more content…
This raises a few eyebrows from the readers, not only feeling the absurd scene in the advertisement, but also reminding readers that it’s a time to change and stop wearing fur, raising the awareness of fur trade. This unexpected interruption in the advertisement catches most people’s eyes and is probably the scene when readers freak out. This also makes people realize how cruel they are, when they think how stylish they are wearing fur coats – that they are actually sacrificing and killing innocent animals. The composition of the tightly packed and short advertisement gets us emotionally involved with the advertisement before we even have the chance to wear or see a fur coat – and so possibly diminishes our desire to wear a fur coat, and raise the urge to protect animals instead of killing them for fur products. We can tell from the first half of the advertisement, that fur might really bring us social status and fame with cameras and flashlights. The climax of the advertisement makes people realize the importance of protecting animals, instead of satisfying self-esteem. The splash of blood makes readers feel the metallic taste in their face, and feel shameful. Readers can also discover the ugliness of wearing
The advertisement starts off with a short drumroll with lively and catchy background music, indicating an upcoming important event, which is a fur coat fashion show. Beautiful women …show more content…
It evokes a sense of the animal world with the sound of the jungle in the background, showing that the fur-coat catwalk show is a sacrifice of a lot of innocent animals to satisfy the selfish wants of human. The advertisement has effectively make people feel shameful wearing fur as the ending line implies them as dumb. Since these fur are made of “dumb” animals, people are wearing these dumb animals’ skin on them, which suggests that the action of wearing fur is also dumb. It seems like the advertisement is directing its focus only on women and famous people who like and wear fur, but is actually targeting other people to put pressure on people who wear furs. The advertisement was produced in the 1980s, and its purpose is to stop the fur trade back then, especially in the high social status of the British community. The British anti-fur pressure group Lynx credits this advertisement to change British attitudes to fur, eventually leading to the closure of fur stores, diminishing the country’s demand of fur and ending the country’s fur farming …show more content…
This raises a few eyebrows from the readers, not only feeling the absurd scene in the advertisement, but also reminding readers that it’s a time to change and stop wearing fur, raising the awareness of fur trade. This unexpected interruption in the advertisement catches most people’s eyes and is probably the scene when readers freak out. This also makes people realize how cruel they are, when they think how stylish they are wearing fur coats – that they are actually sacrificing and killing innocent animals. The composition of the tightly packed and short advertisement gets us emotionally involved with the advertisement before we even have the chance to wear or see a fur coat – and so possibly diminishes our desire to wear a fur coat, and raise the urge to protect animals instead of killing them for fur products. We can tell from the first half of the advertisement, that fur might really bring us social status and fame with cameras and flashlights. The climax of the advertisement makes people realize the importance of protecting animals, instead of satisfying self-esteem. The splash of blood makes readers feel the metallic taste in their face, and feel shameful. Readers can also discover the ugliness of wearing