Don 't Judge A Book By Its Cover Essay

1010 Words Nov 22nd, 2015 5 Pages
Everyone has grown up and has heard the phrase “don’t judge a book by its cover” at some point in their lives. Usually it’s about something unattractive covering something compelling on the inside, but have you ever thought that something beautiful could have ugly insides? What the ad by British Petroleum, “Advertisings Basic Fifteen Appeals” by Jib Fowles, and “What 's Wrong with "Deceptive" Advertising?” by Daniel Attas have essentially helped me learn even more so is to not judge a book by its cover; advertisers can make something look shiny and alluring in order for them to get their way.
Devious individuals play your emotions into getting what they desire. “Advertisings Fifteen Basic Appeals” is an example of all the ways advertisers deceive you by playing into our feelings towards things. Moreover on the topic of not judging a book by its cover, the cover is what is deceiving you. The designer of the ‘cover’ knew exactly how to fool you into buying this imaginary book. By using the advertising fifteen basic appeals, the advertiser is able to coax you into buying the ‘book’: “an advertiser must strive to cut through the considerable commercial hub-bub by any means available—including the emotional appeals that some observers have held to be abhorrent and underhanded.” (Fowles 364). It is evident that the advertiser’s sole purpose is to just get you to buy the product even if it’s not a worthy thing to sell. Advertisers have done the math and they know just how to lure…

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