Jozui's Argument Analysis

A variety of different people have different opinions on how big businesses should advertise their products. A certain percentage of the population believes that advertising should be done with 100% honesty. Jozui in her passage, argues that people should boycott the rules and guidelines for advertisers because of the lack of honesty that is being advertised. The author supports her argument by first stating a variety of examples with celebrities advertising products. She continues by arguing that these celebrities most likely do not use the product being advertised. The author’s purpose is to persuade the audience into boycotting rules and guidelines for advertisers in order to make advertisements more honest. In agreement with the author, false advertising is highly unethical and tricks consumers by using celebrities and makes them think the product is wonderful. Unfortunately, a certain portion of the population will disagree and state that the consumers are the individuals who are fault. More specifically, the people who disagree will say that consumers should do their research before investing in a product. In other words, If people want to buy it, they need to learn …show more content…
Business advertisers need to use real and honest people to test a company's product. For example, Chrysler should not use Lebron James as its endorser instead they should use a real person. This supports the claim because if people see Lebron James they will just go buy it without doing research. As agreement has been established, if you use real people with their real opinions, more will buy it. Jozui states that “The audience is expected to transfer approval of the celebrity to approval of the product” (Jozui). These are prime examples of why boycotting the rules and guidelines of advertisers should