Slogans In Brave New World

Every day, people are faced with choices. Life is full of them. But having choices is a good thing since that means they have the free will to make their choice. Most people watch television, and the commercials that inundate them with products to buy. But with so many options, how does one make choices? With television commercials, advertisers need to be very smart and creative with how they endorse their product because seconds count. Sometimes people are not even fully listening to what the commercial is about, but there is something that sticks in our minds to influence our action one way or another. Well, one way advertisers use creativity and cleverness is through the use of slogans. While slogans are fun, they do have an ulterior motive …show more content…
The human mind is a complex and powerful machine, and without it, no one would be able to function in life. The mind controls a person's behavior and actions. Knowing that, it may come to no surprise then that "your brain can be subtly manipulated in ways that change your future behavior" (Eagleman 64). They key to this subtle manipulation is with the intriguing subconscious mind. When there is reference to the subconscious mind, it means it is the part of the mind that is below the level of awareness (Farlex Free Dictionary). But being below the level of awareness is not bad, it is very important to our thinking process for the reason that "the subconscious brain picks up things before the conscious mind" (Eagleman 68). This definitely applies to television commercials, especially if one is partially listening to what the commercial is advertising. In fact, Academic Psychologists have proven that people see and hear a great deal more think they consciously know, and what they see and hear without knowing, is recorded in the subconscious mind and may affect their conscious behavior (Huxley Revisited par. 2). The other level of the mind is the conscious mind. It is the opposite of the subconscious since being conscious of something means being fully aware of something (Farlex Free Dictionary). David Eaglemen, who wrote Incognito, states that even though our "consciousness is the smallest player in the operations of the brain, our brains run on autopilot, and the conscious mind has little access to the giant and mysterious factory that runs below it" (5). So, when our mind hears a creative slogan, the subconscious mind plays the biggest role in how the slogan is