Digital Ethnographic Research

Most of the technological changes and developments often come with potential large scale social, political or economic impacts on both the society and the firms that choose to implement them. It’s no wonder, the current global growth and socioeconomic changes are closely associated with adoption of “demand driven” technologies. The impacts are usually either transformational or disruptive depending on how the technology has been managed. This is for the reason that the technology which can be considered transformation can significantly become disruptive when it is misused or not handled properly(Tidd, 2001).
Tidd (2001) noted that it is however worth noting that the world without the technology would be vulnerable to the ruthless dictation …show more content…
The floppy disk drives were able to store up to MP. Although at first the technology the floppy disks were able to sustain the rate of improvement in the product performance of the company, it eventually led to the disruption of the performance trajectory which consequently resulted in the failure of the company (Thamhain, 2013). It is, therefore, significant to understand the role that technological innovations play in the success or failure of firms and business that depend on them. This research will review the disruptive effects of the digital photography technology in the film industry as well as the transformational benefits of cloud computing in the information and technology …show more content…
The management of change process from the Prosci’s change management practiceThamhain (2013). It was introduced for the first time in 2002 that is applied in three practices in the change management benchmarking. The three phases used in the project management are a crucial practice that influences the performance of organization through change. It is driven from the research-based assessment. The first phase comprises of the change management preparation(Puranam, Singh & Zollo,