Review Of Brooke Gladstone's 'Influencing Machine'

Decent Essays
Influencing Machines”
In the book Influencing Machines by Brooke Gladstone and Josh Neufeld, the authors show us that technology can be very terrifying sometimes but, we should not panic about it. Technology always come with consequences but, we don’t have to be afraid of them. Gladstone refers to Cass Sustein, Nicholas Carr and Newton N. Minow in different occasions to explain how the idea of technology changes over time.
At the beginning of the book Gladstone refers to us as an “homophily” which means the tendency of individuals to associate and bond with similar others. (331) We tend to follow people who are like us. (331) Gladstone says that the internet incentives the creation of “echo chambers”. (332) Echo Chamber is a metaphorical description for situations in which information that is shared goes unquestioned. The internet allows false information to spread easily making people believe it. (332) Cass Sustein cites that individuals who only relate to other individuals that think the same are a threat to the individuals that don’t think the same. (332) This creates an ongoing threat to our
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(334) The internet provides us all type of information which shape our process of thought. (334) If we want to know something about anything the first place we search for is Google. The major issue is that we trust too much in technology. That is because Google is supposed to have the answer for almost everything, but the bad thing is that we conform with the answer that Google give us instead, of finding out if that answer is correct. Carr give us an example about how people used to read and have a wide vocabulary but, now with the internet it has been lost. (334) It’s likely that our brains will process information differently in our increasingly interconnected environment. (334) So, a kid that is born in the technology era will be able to use the technology way better than an adult that wasn’t born with

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