Nicholas Carr It Doesn T Matter Summary

Improved Essays
IT Doesn’t Matter

In the article “IT Doesn’t Matter” by Nicholas Carr argues that as information technology power grows and it becomes more affordable and accessible to everyone, its strategic advantage and importance to companies diminishes. To gain more competitive advantage, companies will have to change the way they manage IT investments focusing on its risks more than its advantages. The author goes on to make his point by exposing railroads and electricity as an example leading to the conclusion that technology will help companies differentiate from other competitors until it becomes available and affordable to everyone calling it the “boom-to-bust cycle” that will continue as information technology keeps growing.

Issues

1. One of the first issues brought up in the article referred to the inability of companies to create a competitive advantage in overspending in IT. It is being argued in the article that as It becomes more accessible and affordable to all, its strategic potential to differentiate a company from the rest.
2.
…show more content…
Another issue being discussed in the article “IT doesn’t matter” is the commoditization of IT that hinders the ability of companies to gain competitive advantage when the characteristics of infrastructural technologies become standardized and prices start to decline. “Even with the emergence of Internet, which has accelerated the commoditization of IT by providing a channel for generic applications” as stated in the article. With prices declining, the emergence of Internet contributing to the commoditization of IT, and even vendors repositioning themselves in response to demand and turn themselves into suppliers of “web services,” the opportunities to gain competitive advantage are starting to fade

Related Documents

  • Improved Essays

    What Impacts do Robots Really Make? In “All Can Be Lost,” Nicholas Carr, writer of NY Times, Wall Street Journal, and Wired, warns that the advancement in technology can lead to the deterioration of human skills. Carr explains that humans are so involved in finding ways for robots and drones to do their jobs that they are forgetting how to innovate and translate information into knowledge. Losing the ability to translate information also limits humans from being able to think deeper and try and understand new topics.…

    • 659 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Technology is an invaluable tool for modern companies, providing a means of enhancing the core process, regardless of market sector, goal, or strategy. The effects of technology improve business and management for a variety of organizations, ranging from the smallest lemonade stands to the largest international conglomerates, assisting in the analyzation and application of raw data, allowing companies to make the adjustments needed for market optimization. However, with any fundamental change, there exist conservatives hesitant to adopt the new standards. While an aversion to uncertainty prevents unneeded risks, in the case of Century Medical, a change in executives would result in the shunning of obvious technical success in exchange for a comparatively ineffective traditional process. Century Medical is a medical technologies firm based out of Connecticut, with a company focus on the integration of technology into medical products and services.…

    • 814 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Many new shops and companies have used technology to become better than its competitors. An example would be Uber; it has used technology to defeat taxi. It has a great tracking system and the payment is all done online. Another example is Nordstrom, it is shop that has also used technology in a positive way, this report will explain exactly that. Who are they?…

    • 495 Words
    • 2 Pages
    Improved Essays
  • Decent Essays

    Introduction. 1.0 Market outline of William Hill plc From country to country Gambling takes many forms and varies according to the nations. The production is made up of government-run operations, certified monopolies or open business markets. In some countries, there is an outright outlaw on gambling. The large range of goods available to customers – as well as lotteries, casino games, sports betting, bingo and poker – are available in many different formats, from land-based clubs, pubs, casinos, betting shops and race tracks to online gaming.…

    • 197 Words
    • 1 Pages
    Decent Essays
  • Decent Essays

    Techcorporation Case

    • 565 Words
    • 3 Pages

    The advice to investors provided by the newsletter states that Techcorporation is the preferred choice of investment since this new company that developed the satellite technology will enter in the market of satellite tv provider that lacks competition. Despite the argument presented in the investment advice seems logical at a first glance, it lacks the evidence that this new company will has the expertise to enter in a monopolistic market. Therefore, before deciding to follow the advice, one should consider the following questions before investing in Techcorporation. Firstly, it is stated that the company will start providing a service in a market different from its core business.…

    • 565 Words
    • 3 Pages
    Decent Essays
  • Great Essays

    Cloud Persuasive Speech

    • 1235 Words
    • 5 Pages

    Presentation Rationale Purpose: The purpose of this speech is to persuade my audience that businesses can benefit from moving services and infrastructure to cloud based computing platforms. I want to portray that businesses will have less staff to maintain and much lower technology costs are incurred from technology purchases and replacement cycles, by not housing hardware on premises. This also benefits them by having lower application downtime due to resources spread redundantly across multiple geographic regions.…

    • 1235 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    In this article, Nicholas Carr has makes a bit controversy about the role of IT as strategic business differentiator. He investigate the evolution of IT and argues that pattern of technologies is similar with the earlier technologies such as railroads and electricity. He said that because at beginning of their evolution, these technologies provided opportunities in order to compete each other and it transform into “commodity inputs” and lose strategic differentiation capabilities. The uses of technologies become “invisible” from a strategic viewpoint. Many people protested the articles that write by Carr and they misinterpreted Carr’s analysis.…

    • 711 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    IT Doesn T Matter Analysis

    • 1007 Words
    • 5 Pages

    Introduction In 2003, Nicholas Carr wrote an article that made huge waves in the business world called “IT Doesn’t Matter”. The article’s main premise is that modern IT has evolved into a necessary infrastructure, that it no longer serves the purpose of giving companies a distinct competitive edge, but remains a necessary commodity (Carr, 2003). The paper highlights the business trend adopted by many companies, that of saving resources by moving away from internally developed software and adopting pre-existing software and support that has already been designed to be customized to fit their specific needs. Problem Statement Recently, IT has been shifting from being an asset companies own to a service that they purchase (Carr, 2005).…

    • 1007 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    Introduction In the mid to late 1990’s, the term “disruptive technology” was first used by Clayton Christiansen in his Harvard Business Review article Disruptive Technology. Since then, the term has grown to encompass a great deal. People also increasingly use it to mean more than what Mr. Christiansen originally described it to be. In fact, he looks back and feels that the words he used were not the best choice to describe his theory.…

    • 3168 Words
    • 13 Pages
    Superior Essays
  • Superior Essays

    Market Structure Of Apple

    • 1250 Words
    • 5 Pages

    In Microeconomics, Competitive markets have many buyers and sellers. So many companies produce electronic gadgets like apple while at the same time people worldwide are embracing technology and the value it has added to life…

    • 1250 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    These facts demonstrate the important role that a proper Information technology investment has in the success of an organization in the fashion…

    • 1086 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    If it were my business, I would choose to be the Blue Ocean Strategy and create an entirely new marketplace, where the company is the leader and competition doesn’t exist. c. Porter and Millar argued in their article How Information Gives You Competitive Advantage that information can provide a company competitive advantage and that information can spawn new businesses. Discuss HOW digital ubiquity in which connections, sensors, smart and hyper-connected products and services may provide a company competitive advantage and opportunities to spawn new businesses. Information technology can give any business a competitive advantage in their market if they use it correctly. The company must be willing to move away from its norm and be open to new ideas.…

    • 1375 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Capitalism is an economic and political system of production and trade based on property and wealth being owned by private business and ordinary people, rather than the state (The Financial Times 2012). Modern capitalism can be referred as post-war capitalism (Amable 2003). The study of the operations of capitalism is crucial because everyone is involve in it whether one is a capitalist, targeted customer or both. This essay will explain why the PESTLE framework (Politics Economics Society Technology Law Environment) is such a useful tool and also why sometimes it is not.…

    • 1791 Words
    • 8 Pages
    Improved Essays
  • Great Essays

    Question 1: Assess the attractiveness of the Telecommunication Industry in 1998? (50%) According to Michael E. Porter’s five forces of analysis we can obtain the opportunities, threats and profitability in Telecommunication Industry. o THREAT OF NEW MARKET ENTRANT. •…

    • 1986 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    Numerous factors contribute to change management within an organization. For example, change can be enhanced through the use of change agents. Innovation also plays a vital role in driving change because for companies to stay ahead regarding competitiveness, they must continually innovate. Innovation in organizations takes various forms such as continuous, discontinuous, and dynamic innovation. For a company to move up in the value chain within its industry, the company must be innovative; otherwise, the company will not sustain its competitive advantage within its industry.…

    • 788 Words
    • 4 Pages
    Improved Essays