Coke vs Coke.
The title of this web is “What is the difference between Coke Zero and Coca-Cola Zero Sugar?” It was issued by the Coca-Cola Company on the 4th of August 2017. In this website, the company tries to bring to the knowledge of the customers what the Coke Zero contains and that which makes it unique when compared to Coca-Cola Zero Sugar and the other products of the Coca-Cola Company. The company is advertising its new product to the customers through the internet by answering the various questions posed by the customers on the Company's web about the Coca-Cola Zero Sugar. Coca-Cola Zero Sugar has zero sugar and zero calorie content and it tastes more of Coca-Cola than the Coke Zero (Staff 1).
The targeted audience for this ad is …show more content…
It also assumes that all the customers in the online market segment are football fans by saying that the advertisements will kick off on September, “just in time for football season” (Staff 1).
A large font has been used in the ad so as to ensure each and every customer who comes across it on the website finds it easy to read. The targeted audience, online customers, is very loyal to the company and tries, by all means, to know about whatever that the company has brought in the market. The company also takes into consideration the opinions of the customers since it addresses their questions posted on the Company's website and tries to put into practices that which the customers have asked to be done.
Coke Zero Sugar product is more tasty and delicious than the older Coke Zero product although they were meant to address the same problem; the presence of sugar and calorie content in the company's products. The new product has reached many customers since people cannot ask about a product they have never seen. The company also takes into consideration the opinions of the customers that are posted on the website. The ad has the ability to persuade as many customers as possible hence enticing them to increase the purchase of the new product which is delicious and with zero sugar and …show more content…
Learn the Six Key Principles of Persuasion with This Video. Retrieved on 3rd of October 2017 from https://lifehacker.com/learn-the-six-key-principles-of-persuasion-with-this-vi-1706237068 2015, Online.
Pope, Daniel, "Making Sense of Advertisements," History Matters: The U.S. Survey Course on the Web, http://historymatters.gmu.edu/mse/Ads/ June 2003, Online
Staff, Journey. “What’s the difference between Coke Zero and Coca-Cola Zero Sugar?” Retrieved on 3rd of October 2017 from http://www.coca-colacompany.com/coca-cola-unbottled/what_s-the-difference-between-coke-zero-and-coca-cola--zero-suga 2017:1, Online.
The ad is available at
The title of this web is “What is the difference between Coke Zero and Coca-Cola Zero Sugar?” It was issued by the Coca-Cola Company on the 4th of August 2017. In this website, the company tries to bring to the knowledge of the customers what the Coke Zero contains and that which makes it unique when compared to Coca-Cola Zero Sugar and the other products of the Coca-Cola Company. The company is advertising its new product to the customers through the internet by answering the various questions posed by the customers on the Company's web about the Coca-Cola Zero Sugar. Coca-Cola Zero Sugar has zero sugar and zero calorie content and it tastes more of Coca-Cola than the Coke Zero (Staff 1).
The targeted audience for this ad is …show more content…
It also assumes that all the customers in the online market segment are football fans by saying that the advertisements will kick off on September, “just in time for football season” (Staff 1).
A large font has been used in the ad so as to ensure each and every customer who comes across it on the website finds it easy to read. The targeted audience, online customers, is very loyal to the company and tries, by all means, to know about whatever that the company has brought in the market. The company also takes into consideration the opinions of the customers since it addresses their questions posted on the Company's website and tries to put into practices that which the customers have asked to be done.
Coke Zero Sugar product is more tasty and delicious than the older Coke Zero product although they were meant to address the same problem; the presence of sugar and calorie content in the company's products. The new product has reached many customers since people cannot ask about a product they have never seen. The company also takes into consideration the opinions of the customers that are posted on the website. The ad has the ability to persuade as many customers as possible hence enticing them to increase the purchase of the new product which is delicious and with zero sugar and …show more content…
Learn the Six Key Principles of Persuasion with This Video. Retrieved on 3rd of October 2017 from https://lifehacker.com/learn-the-six-key-principles-of-persuasion-with-this-vi-1706237068 2015, Online.
Pope, Daniel, "Making Sense of Advertisements," History Matters: The U.S. Survey Course on the Web, http://historymatters.gmu.edu/mse/Ads/ June 2003, Online
Staff, Journey. “What’s the difference between Coke Zero and Coca-Cola Zero Sugar?” Retrieved on 3rd of October 2017 from http://www.coca-colacompany.com/coca-cola-unbottled/what_s-the-difference-between-coke-zero-and-coca-cola--zero-suga 2017:1, Online.
The ad is available at