1) A. Meditronic's mission statement identifies what it will do, how it will do it, and whom it will do it for. What being contributing to human welfare, how being the application of biomedical engineering, and who being anyone in pain or less than ideal health. By providing clarity to these important business questions, Medtronic's mission statement serves as a guide in planning a strategic direction.
B. My career mission is to inspire others to learn and grow by continuously learning and growing myself.
2) A. The competencies that best describe Johnson & Wales University are hospitality and culinary education.
B. The competencies that best describe my favorite restaurant are service and creativity.
4) A. The advantage of Ben & Jerry's …show more content…
Because of this, a marketing manager may consider leveraging their brand by offering products to US consumers that complement their product, such as ice cream cones, scoops, or other snack products. Because of the growing demand for quality ice cream in overseas markets, a Ben & Jerry's marketing manager may seek to exploit this opportunity by expanding into these markets. One of Ben & Jerry's weaknesses is that it has seen modest sales growth and profits in recent years. To address this weakness, a marketing manager may conduct a diversification analysis and attempt to identify growth opportunities from current and new markets as well as current and new products. To address the threat of a consumer that's become more increasingly aware of nutritional importance, and marketing manager at Ben & Jerry's may attempt to develop new products that are more in-line with the health conscious consumer.
At the end of the planning phase, a marketer will have a good idea of the strengths, opportunities, weakness, and threats that a firm faces. The marketer will also have an understanding of the market segment they're targeting and the points of difference that can be used to leverage the product. This information will have then be utilized to form a comprehensive marketing program that utilizes product, price, promotion, and
B. My career mission is to inspire others to learn and grow by continuously learning and growing myself.
2) A. The competencies that best describe Johnson & Wales University are hospitality and culinary education.
B. The competencies that best describe my favorite restaurant are service and creativity.
4) A. The advantage of Ben & Jerry's …show more content…
Because of this, a marketing manager may consider leveraging their brand by offering products to US consumers that complement their product, such as ice cream cones, scoops, or other snack products. Because of the growing demand for quality ice cream in overseas markets, a Ben & Jerry's marketing manager may seek to exploit this opportunity by expanding into these markets. One of Ben & Jerry's weaknesses is that it has seen modest sales growth and profits in recent years. To address this weakness, a marketing manager may conduct a diversification analysis and attempt to identify growth opportunities from current and new markets as well as current and new products. To address the threat of a consumer that's become more increasingly aware of nutritional importance, and marketing manager at Ben & Jerry's may attempt to develop new products that are more in-line with the health conscious consumer.
At the end of the planning phase, a marketer will have a good idea of the strengths, opportunities, weakness, and threats that a firm faces. The marketer will also have an understanding of the market segment they're targeting and the points of difference that can be used to leverage the product. This information will have then be utilized to form a comprehensive marketing program that utilizes product, price, promotion, and