The Peanut Butter And Jelly Sandwich Factory Case Study

Improved Essays
RE: The Peanut Butter and Jelly Sandwich Factory

A FACTORY in Crisis: An Overview
My factory, Buffett’s PB&J, is no longer thriving. For decades, we at Buffett’s PB&J chose to limit our raw materials to only white bread, creamy peanut butter, and grape jelly. In order to survive in a changing environment, we have decided it is time to diversify the product line in order to attract a wider variety of customers.

Decision Making Theory #1: Satisficing and the Bounded rationality theory
According to the class notes, the first step in the satisficing decision process is identifying variables that the organization views as important in the outcome. My organization’s three variables would be uniqueness, environmental-friendliness, and cost-effectiveness.
…show more content…
For example, let’s say that Michael Jordan is my best friend and offered to shoot a commercial for Buffett’s PB&J a few years ago. Because the company was thriving up until recently, and the marketing team had been extremely busy with other endeavors to ever follow up with Michael Jordan, the commercial project was pushed aside. Since Buffett’s PB&J is now struggling, I now could utilize my connection with Michael Jordan to shoot a commercial for the company. We could even name one of our new foods after him, such as “Jordan’s PB&J Jelly Beans.” Hopefully, having Michael Jordan become a celebrity sponsor for Buffett’s PB&J would revitalize …show more content…
Since an organization is made up of people, and each person has his or her own beliefs and opinions about what decision should be made, concensus may not always be the end result. It is ideal to assume that every player in a decision making process is a completely rational one; if one person argues vehemetly for one side and another person fiercely opposes, it is not uncommon for polarizing opinions to stay polarized. I, an authoritative figure at Buffett’s PB&J, have the power to heavily influence -- or be the final word -- on decision making

Related Documents

  • Improved Essays

    Academic Paper Review Andrzej A. Huczynski and David A. Buchanan 1985, 2007. Organisational Behavior.731-761 At the beginning of the chapter, Huczynski and Buchanan both acceded that decision making is one of the most important element in an organisation. Decision making are made by both manager and none manager and plays as a backbone in all organisation. Decision making is one of the key elements of formal organisation apart from specialization, incentives and authority (Barnard 1938).…

    • 1043 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The assignment is to collect and analyze collected data from a chosen organization to identify one or more its training needs. The recommendation should be justified and linked to the company’s business goals. The Training Needs Assessment (TNA) is used to determine if training is the proper corrective measure to a performance problem. For this assignment I have chosen the Cracker Barrel restaurant chain. It is necessary to follow a systematic approach in order to design an effective training process.…

    • 1481 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    In 2009, the United States experienced a national crisis when the Peanut Corporation of America (PCA) was linked to a salmonella outbreak, which resulted in deaths, illnesses, and the recall of thousands of products. The recall consequences were not only felt by PCA but also by large food companies including Kellogs, Petsmart, and General Mills. After the initial outbreak, investigations revealed a series of unethical practices including deplorable physical environments, poor working conditions, and lack of food safety.…

    • 742 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    An example of this is one of footlocker adverts, which feature the NBA legend Shaquille o Neil and the rapper Tyga. This celebrity endorsement is an effective method of appealing to a wider audience as they are aiming to attract a younger audience. The reason being is due to the status of the celebrities as both fan bases would be enticed to watch the advert. The video has almost 7million views on YouTube, which has…

    • 711 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    SITUATION ANALYSIS Internal Factors In the past two decades, more and more food retailers have started growing and appearing across the city of Ottawa and across Canada. From prestigious retailers such as Loblaw’s to small local retailers such as the Rideau Bakery, the food retail industry offers plenty of options for consumers to choose from. This is the case for Capital Buns Bakery, a locally owned food business that offers wholesale, retail and catering. Established in 1988, Capital Buns Bakery has provided many locally restaurants and companies with traditional hot dog, hamburger buns and more over the years.…

    • 446 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Unit Two Paper Groupthink Self-Censorship A follower or a leader can make hasty decision in a meeting to accomplish key events by allowing groupthink to cloud his or her judgment. Riggio et al., 2008 explains groupthink: Often highly cohesive group exert high pressure toward conformity in individuals who challenge the collective norms or decisions. This pressure leads to self-censorship, thus decreasing critical thinking.…

    • 864 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Evaluate Nature’s Way Foods’ present situation. What would you advise Neal Middleton to do to improve Nature’s Way Foods’ profits? Explain why. Nature’s Way Foods, Inc. is a well-known company in the United States that sells canned and frozen foods.…

    • 248 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Trader Joe’s is a highly competitive retailer that has some interesting differentiating components thus making them a highly effective and efficient retailer. Although Trader Joe’s does many things extremely well, there are some key component that set their company above the competition. Some of these key components include, highly selective products, low prices, distinct target market, store environment, and privacy and secrecy both in management style and in vendor/supplier interaction. Each of these key components bounce off each other creating a strategy that has proven to be both effective and efficient in an industry that contains giants such as Walmart and Costco. Having highly selective products at low prices with a one of a kind environment,…

    • 1664 Words
    • 7 Pages
    Improved Essays
  • Great Essays

    INTRODUCTION Blue Bell Ice Cream has been a staple in the south and southeast for years, finding its way to birthday parties and thanksgiving dinners alike. And with their selling territory creeping slowly to the west, their popularity is growing, one half gallon at a time. With Blue Bell being a brand with a large following in the states they are sold in, a research team from The University of North Texas became interested in brand loyalty.…

    • 1567 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    Based on the video, how do we make ourselves vulnerable or not so vulnerable with decision-making? We make ourselves vulnerable by embracing fear, shame, and not engage in our daily lives, in the video “The Power of Vulnerability,” Dr. Brené Brown, discusses vulnerability, and she states, that vulnerability is “uncertainty, risk and emotional exposure” (Brown, n.d.). Dr. Brown also implies that “vulnerability is the birthplace of love, belonging, joy, courage, empathy and creativity” (Brown, n.d.). She is encouraging us to live wholeheartedly also, to embrace vulnerability and imperfections in order to have control over our decisions in life.…

    • 817 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    ANSWER: Question 1: What interactions and discussion need to take place among the marketing, manufacturing, logistics, and finance departments: Launching a new product requires lots of planning in every sector of the company. In this case of Pete’s peanut snack company, investing in the new product should make sure that they are making a profit from every act of launching the product which means marketing, manufacturing, logistics, finance department costs should not be overcome to the profit. The first step to start producing a new peanut product is to forecast the product. The forecasting team must anticipate the future of product by analyzing the same variety product competitors price and demand in the market.…

    • 974 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Currently the world witnesses a very dynamic, aircraft manufacturing industry, which invests billions and billions in its projects, due to tough market competitors. In order to achieve their goal and objectives, any project requires an efficient management. However, due to a diversity of issues, goals are not always achieved nor targets are met. During the 21st century, the aircraft manufacturing industry was leaded in the world by two major’s commercial jet manufacturers, namely Boeing and Airbus.…

    • 2435 Words
    • 10 Pages
    Improved Essays
  • Improved Essays

    Group Decision Making Sound decision making is an integral part of the overall success of any organization. While the leader of the organization has the final say in the overall decision making process, group decision making can generate a more complete solution to a problem by aggregating the resources of several individuals. This offers increased diversity of ideas and opens the door for more potential solutions to a problem to be considered, thereby leading to a greater sense of acceptance of the chosen solution by members of the organization (Robbins & Judge, 2009). While group decision making can lead to more favorable outcomes, it is not a perfect process.…

    • 766 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Jco Doughnut Case Study

    • 1006 Words
    • 5 Pages

    Many companies are competing in two things, service and goods. They need to manage innovation, quality, service, speed, and cost competitiveness. The important things make for satisfaction their customer, so they will come back again to buy their product. In this era, many businesses are competing strictly, especially in food and beverage, so that make people need to find a creative and innovative business. Jco doughnut is an international product that serve as simple as another doughnut.…

    • 1006 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    GENERAL MILLS COMPANY DESCRIPTION 1. What business is the company in? General Mills, Inc. is multinational company which produces and offers trademark consumer foods. Also, the company offers food products for baking industry.…

    • 2312 Words
    • 10 Pages
    Decent Essays