Delta Cafes: Future International Expansion

1667 Words 7 Pages
The aim of this report is to examine the current and past strategies of Delta Cafés and identify potential markets for future international expansion. Additionally, it aims to further provide objective recommendations regarding an optimal improvement of Delta’s strategic prospects. By recognizing and analyzing possible development opportunities, the report endeavors to give clear suggestions concerning the most profitable entry modes suited for the new markets.

In terms of methodology, the report is based on both primary and secondary research data, including various articles, journals, corporate statements, and other online sources. Furthermore, the conclusions are drawn based on the information provided by the Sales Director at Delta Cafés - Dr. Natanael Baptista, who delivered essential insights relating to the company’s current and future issues, tactics and objectives for the international market. Moreover, the report will arrange the
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Firstly, the company’s history and overall strategy shall be evaluated. Secondly, the report will examine the past expansion mode of Delta Café in Span and Brazil by aiming to clarify and present the reasons and methods applied.

Thirdly, the current internationalization strategic approach will further reveal additional information about Delta’s present global position.

Fourthly, the report will focus on presenting the company’s future actions regarding any possible international expansions into new markets. In addition to analyzing the most effective entry modes and revealing the potential limitations, the report will also suggest a number of recommendations for improving the process and overcoming any challenges that might occur meanwhile.

Finally, the report will conclude by overviewing the information presented and elaborating on various strategic tactics for successful development of Delta’s international presence.


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