Dante Trussardi Fashion Brand

Improved Essays
Dante Trussardi in 1911. It started out as a small family run glove manufacturer in Bergamo and today it has grown into a global lifestyle brand. Its high-quality leather and constant refinement of its products made it one of the most prominent companies on the international market. Since the very beginning, Trussardi has been world-known for its outstanding design, discreet sophistication and continuous fashion innovation. Trussardi has also tried to expand its brand, while retaining its aura of exclusivity. Trussardi group launched new lines such as “Tru Trussardi”, “Trussardi Home” and “Trussardi Jeans”. They created these new lines because they wanted Trussardi to be perceived not only as a luxury brand but also as a brand with a very distinctive …show more content…
It’s more than a simple slogan, it is a “cultural approach, a know-how that took generations to build, and a genuine mission that has allowed Gucci to become one of the world’s most desirable luxury fashion brands” (Gucci - Made In Italy, n.d, para.2). Alongside with Trussardi and Gucci, Dolce & Gabbana is also another relevant Italian luxury fashion brands, world-renowned for exceptional tailoring, exquisite elegance and a distinctive, highly original fashion style. The Dolce & Gabbana brand started as duo formed by two talented Italian fashion designers: Domenico Dolce and Stefano Gabbana. They made their first appearance at the New Talent Group in Milan in 1985. They expanded gradually all around the world and started putting their names on more than just their clothing. In the early 1990s, they launched their first Dolce & Gabbana perfume for women and later on created the men’s version too. Dolce & Gabbana brand perfectly represents the Mediterranean style, characterized by the stylish and very beautiful Sicilian women solely devoted to church and family. These women emanate authentic charm and great passion. Dolce & Gabbana is strongly focused on Italian culture, which is often shown on …show more content…
The success of Dolce & Gabbana “rests on being a byword for sex appeal” (Cartner-Morley, 2012, para.3). It is not like any other brands, Dolce & Gabbana is synonymous of luxury, divine beauty and desire. They have been very successful in reaching out to people, in getting them to understand what their brand actually stands for and what culture they nurture. These images, today, appear everywhere: on the internet, on luxury print magazines and on all other forms of advertising. “The powerful images used convey a story without needing words” (Hutzler, 2011, para.26). They have created a very strong powerful and very sophisticated brand image which needs to be translated into a simple language for customers to understand. There is no point in creating an amazing brand when you do not know how to communicate it to your

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