Swot Analysis For Coach Inc.

1577 Words 7 Pages
Executive Summary

Coach Inc. has over the past 10 years been on a rollercoaster of sorts with the price of their stock increasing and decreasing multiple times during the decade. 2009 reflected a significant drop in price based on the previous years of 2006-07, while 2011-12 marked an all- time high for the company. What could be the reason(s) behind that? I will be focusing my financial analysis below on what I believe went wrong and why I feel there is room for improvement.

Company Background Coach, Inc. is a leading New York design house of modern luxury accessories and lifestyle brands. The Coach brand was established in New York City in 1941, and has a rich heritage of pairing exceptional leathers and materials with innovative design.
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Their long standing reputation and distinctive image have been consistently developed across and expanding number of products, sales channels, and international markets, including within North America and Japan. Coach also continues to gain traction in mainland China and other Asian markets, Europe, and Latin America.
A Loyal and Involved Consumer—Consumers have a strong emotional connection with the Coach brand.
A Multi-Channel Global Distribution Model—Products are available in image-enhancing environments globally wherever their consumer chooses to shop including: retail and outlet stores, directly operated concession shop-in-shops, online, and department and specialty stores.
Innovation With A Consumer-Centric Focus—Coach listens to its consumer through rigorous consumer research and strong consumer orientation. To truly understand globalization and its related impact, they also need to understand the local context in each market, learning about their consumer wherever their products are sold. The Coach brand also works to anticipate the consumer’s changing needs by keeping the product assortment fresh and
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Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our

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