In a detailed report analysing the 'wins and losses' of Tiger Brands in 2013, …show more content…
“In this environment, competition is expected to further intensify. Margin pressures are likely to persist owing to volatile commodity prices, fluctuating exchange rates and rising energy costs. The continued growth of the value sector in the domestic market is likely to exert further pressure on premium brands. “Notwithstanding these challenges, the group is well positioned to compete more effectively as a result of the various strategic initiatives currently being implemented. The brand preference for Tiger Brands’ products remains high and will be strengthened through increased brand investment and innovation” the company stated."
Tiger Brands were stable on their basic products (grains - bakery) in 2013, as mentioned in de Bruyn's report. If they could continue this consistency in a sustainable manner which satisfies customer needs, the stable food could consistently acquire the brand income and perhaps even …show more content…
This affected their flour milling sector and groceries businesses. Tiger Brands could make positive improvements to their growth and sustainability, as well as profitability, if they took the reins on the competitive market. Tactics such as cost leadership/low-cost provider strategy, best-value/low-cost strategy, differentiation strategy or a focus/niche strategy could prove to be highly beneficial for Tiger Brands in the years to come, assisting them in the competitive market, as well as aiding customer