Country Club Marketing Plan Essay

3670 Words Sep 18th, 2010 15 Pages
The Aurora
Golf Club

Marketing Plan

2009

Table of Contents

Introduction………………………………………………………………………… 3

Mission………………………………………………………………………………… 3-5

S.W.O.T. (Strengths, Weaknesses, Opportunities, and Threats)… 5

Strengths……………………………………………………………………………… 6
Weaknesses………………………………………………………………………….. 6
Opportunities……………………………………………………………………….. 7
Threats…………………………………………………………………………………. 7

Strategy………………………………………………………………………………… 7

Target Market and Positioning………………………………………............. 8

Marketing Mix……………………………………………………………………….. 8
Product…………………………………………………………………………............ 9-10
Place……………………………………………………………………………………… 10
Promotion……………………………………………………………………………… 10-12
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More people get to experience our course. Since the recent change, Aurora has seen an increase in sales. These sales increased in the golf shop and on the golf course. Since non= members are not aloud in the clubhouse, sales of membership have increased slightly due to the perks of being a member.

Aurora Country Club also is recognized for having one of the largest courses in Northeastern, Ohio. This is due to the rural area it is located in, outside of downtown Cleveland and Hudson, Ohio. Also the course had room for improvement and growth because it is an older golf course. There have been changes in holes along with going from 9 holes to 18 holes.

Lastly, Aurora Country Club is a Private Equity Company. This means that our members buy into the club and in return we give them dividends. Although we are not a huge corporation we still have a Board of Directors and stocks for our members. When a patron signs up to join, they are not just joining a club they are investing in something they love.

Weaknesses:

On the other hand, there are a lot of golf courses in Northeastern Ohio. These courses include, The Signature of Solon Country Club, Boulder Creek, and Grantwood. We are in a pure competition and direct market structure. These golf courses are also relatively new compared to our course. We have been around for a very long time and these other golf courses give more of a

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