Yotel Hotel Analysis

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BRIEF DESCRIPTION
YOTEL is the revolutionary concept of hotel which is located inside the airport, such as Gatwick Airport South Terminal, Heathrow Airport Terminal 4, Amsterdam Airport Schiphol.The idea is a combination of first class airline travel with Japanese capsule hotel in order to create small but luxurious cabins.
Yotel has “Green” Scheme to ensure they grow as a sustainable and environmentally friendly company, the purpose they situating Yotel inside the terminal building is to limits the carbon footprint of their customers since no transport needed to access the hotel. Moreover, Yotel has renewable energy certificates, they using high efficiency lighting system and heat recovery system, they avoid high carbon materials, use recyclable
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This is especially concerning of transit passengers who stay in comfortable rooms and who want to insulate from the surrounding bustle, or to spend the night or day, waiting for their flight, and without having to move from the airport to the other hotels which are situated outside airport. This concept is also useful for the passengers whose flights are held up or cancelled.
Everything in the rooms is designed and thought out in order to preserve the maximum space. It features ultra-modern technology and has a non-stop snack bar. Each compact cabin has a flat-screen TV and a work station. A bathroom with a monsoon shower and free toiletries and hygiene products. The 24 hours automated counters provide customers self-service for customers, in that case customers don’t need to wait for the long process to check in/ check out.
This airline hotel concept provides a luxury service at a great price which is easily accessible and available to
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A position is the way a company's product fits targeted market segments relative to competitors. Yotel tries to establish differentiated brand benefits to stand out from competitors. Customers should decide how to react to a company's product and position relative to others. When carriage positional analysis, the key is to define what position the company plans to have and how its brand is realized by customer markets.
The kind of hotel the company has introduces was totally innovative in its market. Even after capsule hotels already existed in Japan, YOTEL has been the first hotel in UK located inside airport. Moreover, YOTEL identified itself from Japanese capsule hotels, since it is more luxurious and offers a wider range of comforts. Its rooms are much bigger than those in capsule hotels but are smaller relative to traditional hotel standard. The positive progress about YOTEL concept, is that it needs basic requisition. YOTEL is not original just in the product it's offering, but also in its

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