A comparative analysis of the Efendi Hotel and the Dan Hotel Chain as potential alliance partners and an entry approach strategy versus a sales approach determined that an alliance with Efendi Hotel would be more suitable for WWC’s rather than partnering with Dan Hotels. Furthermore, the entry approach strategy was chosen rather than the sales approach strategy. An alliance with the Efendi Hotel using an entry approach strategy was chosen because it allows WWC to create a stronger luxurious brand in Israel and appeal to upscale and mid-scale vacationers seeking a luxurious and relaxing experience, and capturing the authentic feel and stunning scenery. This partnership also positively affects WWC’s value-chain activities including location,
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Furthermore, the chain would attract both vacationers and business customers to the various hotels, apartments, and commercial spaces, which provides convenient access to the Ben Gurion Airport. Additionally, the hotel chain provides a mix of authentic and modern experiences to a broad economic segment of vacationers and business guests by way of their clubs and business lounges. The company also provides today’s most advanced technology and equipment, which may be a potential competitive advantage for WWC. Moreover, the hotel’s structure is similar to WWC’s business structure. For example, the company is headed by the President who reports to the Board of Directors (Dan Hotels, n.d.). Partnering with Dan Hotel provides WWC with the opportunities including prime location, a broader customer base including vacationers and business guests, and accessibility. A partnership with Dan Hotel would also be in alignment with WWC’s current US business operations. The partnership with Dan Hotels allows technological sharing, a similar business structured partner, easily forecasted market size and power. In addition to, a broader customer service, and increased profit …show more content…
Whereas, the sales approach has no system and takes opportunities as they come. The approach is geared to seek immediate sales, and a short-lived exclusively for the home market. Furthermore, a sales strategy approach has no control over channels, which is ultimately determined by the domestic cost with some minor
Furthermore, the chain would attract both vacationers and business customers to the various hotels, apartments, and commercial spaces, which provides convenient access to the Ben Gurion Airport. Additionally, the hotel chain provides a mix of authentic and modern experiences to a broad economic segment of vacationers and business guests by way of their clubs and business lounges. The company also provides today’s most advanced technology and equipment, which may be a potential competitive advantage for WWC. Moreover, the hotel’s structure is similar to WWC’s business structure. For example, the company is headed by the President who reports to the Board of Directors (Dan Hotels, n.d.). Partnering with Dan Hotel provides WWC with the opportunities including prime location, a broader customer base including vacationers and business guests, and accessibility. A partnership with Dan Hotel would also be in alignment with WWC’s current US business operations. The partnership with Dan Hotels allows technological sharing, a similar business structured partner, easily forecasted market size and power. In addition to, a broader customer service, and increased profit …show more content…
Whereas, the sales approach has no system and takes opportunities as they come. The approach is geared to seek immediate sales, and a short-lived exclusively for the home market. Furthermore, a sales strategy approach has no control over channels, which is ultimately determined by the domestic cost with some minor