Athens Farmer Case

The first criteria is cost for those three solutions. Cost is the basic requirement to evaluate the recommendation is affordable or unaffordable. As previously discussion, the Athens Farmers market is an agricultural organization. Actually, the Athens Farmers market fund is not enough to afford expensive solution because it is not a business company. In this case, the solution that be chose should be affordable for the Athens Farmers market. For the first solution, the cost of building an online evaluation system is cheapest solution in those three solutions. Owing to the Athens farmers market already had their own website to post information, they only need to add an evaluation system and every vendor’s information on their website. The Athens …show more content…
First of all, the last solution is not a reasonable choice because it is inefficient. Actually, most vendors in the Athens farmers market are nice when they commutate with customers. The main reason that makes the Athens farmers market cannot provide better customer services is from policy and management. The training maybe can makes customer services better but it will not solve this problems. In other words, the first solution is also inefficient in this case. As previously explain, everyone who has experience in the Athens farmers market can give their feedback online. However, this evaluation system cannot guarantees no malicious feedback for vendors. If some friendly venders have malicious feedback but they provide good customer system, customers will have miss understanding in this case. However, the second solution will be more reasonable choice for this criteria because this solution will lead customers to be involved in the Athens farmers market. It means customers will know more about their venders and deeply be involved in the farm process. The membership allow customers to experience the agricultural process and understand how their products be grew. Moreover, the membership is an efficient way to provide professional customer services. The customer who join the membership will enjoy better and specific customer service in the Athens farmers market. In conclusion, the second solution will be the best choice …show more content…
Since the Athens farmer market has good reputation and high quality agricultural products, the customer services that they provide need to be improved. Based on previously research, this improvement is necessary and significant. Our group have three recommendation for how to improve the customer services. Those three solutions are building an evaluation system, creating membership, and training venders. According to three previous criteria, those three solutions have different advantages and disadvantages. The first solution that building an evaluation system will be the lowest cost and convenient choice. However, the malicious feedback will be an unknown risk for this solution. If this problem cannot be solved, this solution will be inefficient. For the second solution, it is also a low cost choice that is affordable for the Athens farmers market. Although the process of creating a membership is inconvenient, the operation will be convenient when the membership system is running successfully. In addition, this solution is the most efficient solution for the Athens farmers market because it can provide better experience for customers to know more about the Athens farmers market. Based on the good reputation of the Athens farmer market, membership can create a new way to connect customer and vendors and improve the customer services. For the last solution, it is a good choice to make venders