Do they believe they will find love?” said by a beggar, and this sentence is directly and really natural to connect with the topic of this film. In addition, this beggar as a narrator has a great contrast with other roles in this short film. We all know that beggars are the lowest class in our society. Once he asks us this question, it seems as if he is asking himself as well. Most of time, we like to define the people rather than believing in what we see. According to Public Opinion written by Walter Lippmann, “For the most part we do not first see, and then define, we define first and then see. In the great blooming, buzzing confusion of the outer world we pick out what our culture has already defined for us, and we tend to perceive that which we have picked out in the form stereotyped for us by our culture.” (Lippman, Public Opinion) In our culture, when we see a beggar on the screen that we wouldn’t pay more attention to him, generally speaking, beggars may be found in public places such as transport routes, busy markets, urban parks or nearby restaurant that grant a favor from others often a gift of money. They desire to have a steady income but without their hardworking. Meanwhile they often ask for food, drink or other items. Even though beggars and begging have existed in most human societies over the world, this kind of behavior has been prohibited at various place …show more content…
According to “New technologies are discovered, by an essentially internal process of research and development, which then sets the conditions for social change and progress. Progress, in particular, is the history of these inventions, which created the modern world. The effects of the technologies, whether direct or indirect, foreseen or unforeseen, are as it were the rest of history.”(William 5) Since technology and cultural form is a truly competitive investigation at various aspects, the role of communication technology in modern culture. The Cornetto brand creates a subtle connection between love and brand’s advertising. Most of the time, the first impression of ice cream is full of honeyed memories, just like being loved and being in love. The main customers of ice cream are teens, this series of films refer to teenage love and seek for romantic love. It reminds an innocent past that young people went for ice cream with partner, walked along the beach. The Cornetto brings a new concept and generation of ice cream to update the traditional images through the media system and technology. It has built a strong communicative platform to attract the global